Time is money -- and marketing your lingerie business, both online and offline, probably takes up a big chunk of that precious time.
It’s true that good marketing strategies are time consuming. They include multiple steps, which are repeated in cycles for each customer.
This is why marketing is particularly suited to automation.
Marketing automation software can help you save time, boost productivity, and increase revenue.
There are many options available for small business owners looking to streamline and automate the marketing process. These solutions can provide features such as landing pages, automated email campaigns, trigger emails, and website behavior tracking. Marketing automation software is available at a variety of price points and most offer customer training and support.
Considering using automation for marketing your lingerie business? Here are the 10 best marketing automation tools for managing your small businesses:
GetResponse calls itself “the all-in-one online marketing platform to grow your business.” Tools available to the user include email marketing, landing pages, webinars, and automation based on customer data and behavior. GetResponse is one of the most affordable solutions on this list, though the price does increase with use. This allows you to start small and grow your marketing as your business grows.
Infusionsoft is one of the better-known automation software providers. Designed to help you capture leads, improve conversion rates, and master e-commerce, using Infusionsoft will eliminate many of your mundane day-to-day tasks. With over 16 years’ experience, Infusionsoft offers all the tools your small business needs at a reasonable price point.
Marketo is one of the more popular marketing automation options, and for good reason. The platform is easy to use, and focuses on generating new leads for your business. The user resources help new marketers know how to take advantage of the tracking features, and even provide each new lead a score based on marketability. This tool can help you target your audience in smaller subsets so you are sure you sending the right messages at the right times to the right people.
HubSpot offers a free customer relationship management, or CRM, database, which gives you insight into your contacts so you can improve both relationships and sales. Its marketing hub can help you build your website, publish blog posts, and design calls-to-action to drive more traffic to your key landing pages.
MailChimp makes it easy to create beautiful emails with drag-and-drop templates. Segmentation options allow you to connect with new customers via a coupon or welcome email. MailChimp also comes with multiple mobile apps to help small business owners on the go.
GreenRope is a complete CRM, offering integrated sales, marketing, and operation tools to help you automate even more of your small business. Features include email marketing and advanced automation alongside social media tools. It also offers the ability to track the success of your campaigns using real time analytics.
ActiveCampaign is another affordable solution, and their platform is easy to use. It provides ways to collect and organize customer data so you can send personalized messages that align with customer interests.
Act-On’s command center pledges to give you the tools you need to “get the right messages, to the right people, at the right time.” Their key feature is adaptive technology, which allows for not only segmentation in terms of the audience receiving a message, but also real time changes to web forms, and even technology to make sure a customer’s emails are sent to her inbox and the time she is most likely to read them.
Autopilot is very easy to learn and the customer service support is ranked at the top of the industry. This automation tools offers a wide range of integrations you can add to your automated workflow, including welcome and “slack” messages.
Salesfusion gives you the tools and the team to help you compete with larger companies. One standout tool is its SEO audit feature, which helps your business improve its search engine rankings.
No matter which software solution you choose, automation is sure to help put an end to some of your day-to-day tasks and free up more time for you to invest in your lingerie business. You’ll also have analytics at your fingertips which can help you better understand your target audience and how those consumers are responding to your messages.
So, are you ready to automate?