Estelle Puleston

Estelle Puleston is the founder of www.estylingerie.com, a blog dedicated to her love of lingerie. She works full-time as a copywriter and digital marketer for the lingerie and swimwear industry, and when she’s not doing that, she’s probably sewing or enjoying a good cup of tea.

Recent Posts

Compared to fashion in general, bras are a product with a particularly low profit margin.
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There are new lingerie brands launching all the time, and adding a new one to your boutique can be exciting – but also daunting.
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Does your online lingerie boutique offer plus sizes? Great! With the average woman in both the US and the UK being in the ‘plus’ range, this is definitely something you should consider introducing if you haven’t already.
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When you’re designing your lingerie ecommerce store, you’re probably most excited about the visual aspect of it. To make money though, an online lingerie boutique needs to look good and be easy to use.
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As a lingerie boutique, chances are high that you do more than just shift inventory.
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So, you’re considering launching your own online lingerie store.
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