As a small business owner, search engine optimization should be a top priority to drive traffic to your lingerie store.
And while generating quality content no doubt goes a long way in keeping your blog readers coming back for more, there’s so much more to crafting effective posts that inspire action.
Employing SEO strategies can not only make your blogs more visible to potential customers on search engines but also make visitors more likely to make a purchase at your particular lingerie store.
If you’re eager to write SEO-friendly blog posts but don’t know where to start, consider these foolproof tips.
Remember: Length matters
It goes without saying that posting content of the same type and length will eventually get boring for readers. And while you want to mix up the subjects, media, length and other aspects to ensure visitors stay engaged, make sure that the length of your posts is always at least 500 words. That way, search engines have plenty of text to crawl (and plenty of context for the keywords to understand what the blog is about).
Not only does Google prefer comprehensive content, though, your readers will get more out of an article that covers a topic more in depth. In fact, studies have even shown that people share long-form blogs more frequently.
Get specific with keywords
You’ll definitely want to use long-tail keywords that are relevant to your business and as specific as possible in the title, subheadings, metadata, image file names/descriptions/captions and URL if possible.
Start by thinking about what terms you’d want your buyers to associate your store with, as well as what separates your store from others in customers’ minds. Are you known for your bralette selection? Do you carry a lot of brands that cater to full-busted women? Try plugging those into Google AdWords (under the “Reporting and Tools” tab) to find out how many searches a keyword or phrase receives per month.
You can also plug a keyword into Google itself and glance at the related search terms that appear at the bottom of the search results for some additional suggestions.
For example, a search of “special occasion lingerie” brings up “specialty bras for wedding dresses,” “bridal bras and corsets,” and “elegant bridal peignoir sets” as some of the related terms.
Link inside and out
Citing a statistic about bra sizing or a study on what lingerie can do for your love life? It’s always a good idea to link to external trustworthy websites whenever you can within your blog posts. Not only is it helpful for readers to find the source of any information you mention (which will build their trust and keep them coming back), it’s also something that search engines pick up on, and will reward you for with higher rankings.
While you’re at it, be sure to link internally to other blog posts you’ve published. This makes it easier for readers to find related information that might be useful to them, keeps them on your website longer, and also helps search engines to crawl more pages on your site while generating a more accurate sitemap.
Just be careful not to overdo it — as a general rule, you should only have 1 link per 200-300 words.
Make connections using tags and categories
Categories and tags are helpful to both blog readers and search engines because they make your content interconnected. You can even use keywords for tags and categories, just try not to put any single post in more than several categories, limit your tags to five to 10, and keep in mind that having tags shouldn’t be the same words as categories as that can cause confusion for search engines crawling your blog.
A blog offers an optimal way to engage with your customers — and you can take advantage of that simply by encouraging readers to share posts on social media and comment on them.
Search engines take social media activity into account when delivering results. All you have to do is make sure social buttons for Facebook, Twitter, etc. are highly visible (ideally at the end of each post, when the reader has just finished).
Providing a comment section (that you moderate) is also a smart strategy for SEO. It starts a conversation with potential customers, but moreover, search engines show a preference for pages that are added to and updated frequently.