Today, almost all of your customers have at least one social media account. And they're spending more time than ever online.
According to a recent total audience report from Nielson Company, adults in the US are spending on average 10 hours and 39 minutes per day on the Internet.
What does this mean for your business?
Most experts recommend 8 hours of sleep per night, so that leaves 16 waking hours for work and play.
With over 10 hours of Internet usage on pc and smart phone, that's over half of the day spent online.
This makes social media a very effective marketing tool for small businesses.
It can be said that it is difficult to do business today without building up a strong following.
For businesses with smaller marketing budgets, social media marketing can even be cheaper and more effective than print advertising among some demographics.
If you don’t have enough time to commit to it properly, consider hiring someone to take over for you. With an understanding of your brand's message, unique selling propositions, and buyer personas, an experienced social media manager can create impactful and shareable content for your business while you're busy working in your store.
If you're not ready to hand over the reins to your social media accounts just quite yet, you might be wondering how to make the most of your time online.
Below, 10 things small business owners should be doing on social media every day.
1. Make sure your profile is fully built first.
Before someone follows your page, they'll want to know more about your business.
Make it easy for them to get to know you by updating your About pages and posting consistently on your social media accounts.
Provide detailed information about what the products and lines that you carry and the services you offer.
Keep your page updated with your store address, phone number, and hours of operation so your visitors can easily reach you.
Don't forget to claim your local and My Google Business listings so Google can direct traffic to your store via online search.
And make sure that the information provided is correct and looks attractive because people do have a tendency to skim.
2. Find the appropriate audience.
Shooting for a high number of random people will get you nowhere. This also applies to paid followers -- never ever pay for your followers.
When it comes to followers, quality is far more important than quantity.
It's better to have 200 followers who are interested in your products, visit your store, and engage with you online. A person who is interested in what you do is more likely to spread the message.
If you're just starting to build a following, how do you attract quality visitors? Start by creating buyer personas and getting involved in local groups. Locating your target market will take time, but it will pay off in the long run.
The number one advantage of social media is that the process is a two-way street.
By inserting yourself into conversations that are relevant to your corner of the industry, you will get noticed.
It will go even better if you know what you are talking about, so don’t just post and share stuff mindlessly.
It will only help your business if you are recognized as an authority in your field.
You can use this opportunity to see what they like or dislike about your product or services, as well as what they might be in the mood to spend money on.
It will also give you plenty of ideas on how to adjust your offers or your presence.
Customers shop at businesses that care about their opinions, needs, and wants.
You don’t want your potential customers to think of you as a cold entity that is just going to take their money.
Your approach should always be focused on building trust.
Being candid and honest goes a long way towards getting new and keeping current customers.
Many of your customers are active online, so opening yourself up to conversations, answering questions, and replying to comments are great ideas for connecting with customers online.
Don't be afraid to reach out to local businesses to see if they'd be interested in partnering with you if you think they could be a good fit.
But remember, providing value goes both ways, so make sure you're able to offer them something as well.
6. Use humor.
Most people are looking online for light-hearted content, and if they can join in the fun, even better!
Think up fun offers or contests, like customers taking silly pictures with a cardboard cut-out of your product and posting them on Instagram. Most women don't take their lingerie too seriously. Why not use a little tasteful humor?
By showing your customers that lingerie can be fun, you can build deeper connections with your customers by being relatable.
Doing something like this from time to time will go farther in getting you both noticed and liked than most other self-promoting strategies.
7. Share pictures.
With people increasingly embracing social networking, the importance of images has skyrocketed.
People are now sharing more pictures on social networking sites (Instagram, Facebook, Twitter, etc.) than ever before.
For example, since many of us are on Facebook, when we share text posts, image posts, and image + text posts, the engagement rate is much higher where an image is included.
An image + text always encourages the audience to stop and look at the post, so the chance of your content getting read is even greater.
8. Post videos.
In April of this year, Instagram Stories hit 200 million users, surpassing snapchat as one of the most important video sharing platforms. What does this mean for your business? With Snapchat, Instagram Stories, and Facebook Live quickly becoming the #1 method of content sharing for ages 18-54, small businesses are seeing more engagement with their videos than ever before.
9. Use social media analytics.
Facebook, Instagram, and Pinterest understand the importance of tracking metrics, so they have analytics programs built into their platforms.
For example, if you run your page in Facebook there is the ability to track your advertising analytics through Facebook Insights.
You can see how many people viewed your content, what age they are, when they are more active, how they're engaging with your content (likes, shares, contents), etc and you can also determine the effectiveness of your Facebook Ad campaigns and create new campaigns for your audience.
Using social networking services like Buffer, you can find out how many people viewed your tweets, how many of them clicked on the links, how many new subscribers you received and after any of his actions.
All of this is very useful information for small business owners.
10. Use mobile optimization.
A mobile-optimized website is a must for small businesses.
More specifically, we're talking about a mobile version of your website and the use of social networks on a mobile phone.
According to a recent report from Pew Research Center, 95% of Americans own a smartphone, while only 80% of Americans own a laptop or desktop computer.
This means there's a good chance your customers are viewing your website and social media pages on their smart phone, so it's very important for your site to be optimized for smart phone usage.
Additionally, by optimizing your website for mobile users, you can improve your search engine ranking and make it easy for your visitors to consume your content, thus encouraging them to buy from you.
Social media is always evolving. With these tips, you can get the most of what social media has to offer.
By staying up to date on trends, taking advantage of the features on your favorite platforms, and using social media as a tool to connect with your customers, you can grow your audience and your business exponentially.