Is your lingerie business social-media ready?
With more and more people turning to social media as their go-to source for entertainment, news, and information, social media marketing has become one of the most relevant and even mandatory communication and advertising platforms for businesses.
According to one analyst, “Content is being consumed more and more in social media more than in tri-media.”
The landscape for social sites has grown exponentially over the year. It is not just a matter of fad or trend, but rather an enduring reality of online existence.
Today, almost everyone is online, including your customers.
This is why cultivating and fostering an online presence is indispensable for small business owners, especially in the lingerie industry.
There are many social media platforms out there, but not all of them are the best for your business.
Matching the right social media platform with your business is the key to success.
You don't want to spend time on a platform that isn't worth your while.
To get you started, here are the four tips to help you determine the right social media platforms for your business.
1. Know where your audience is.
If you know which social media site is your target audience spending their time, you have already crossed out the first thing off of your list.
Having many followers does not necessarily mean having an audience.
There are numerous example of Instagram accounts that have millions of followers but very little engagement on their posts.
Ensuring that your followers are a real audience and not fake accounts will immensely aid in your social media marketing.
Remember, the size of the audience isn't as important as the quality of the audience.
At the end of the day, you want to convert your audience and followers into customers and raving fans.
If you're wondering which social network sites to join, consider Facebook, Twitter, Google Plus, Youtube, and LinkedIn.
All of these sites have billions of users and audiences who are hungry for fresh content.
2. Know what makes your audience active.
Tracking the appropriate metrics specific to your audience’s use of social media will help you understand what kind of online content brings in the most traffic to your website, as well as what type of content converts, when to post, and when to share content with your audience.
For example, Facebook Insights can be used to track engagement and help you determine the time of the day, or the days of the week when your Facebook fans are most active.
This is important information you'll need to know when you're scheduling posts or planning future Facebook ad campaigns.
With limited time to spend on marketing and advertising, every second and dollar counts.
3. Know where your audience is searching.
As a whole, social media has become a platform for most people to do their searching aside from socializing.
If your business has social media presence, then there is a high chance that it will appear in social media search results.
You want your website and social media pages to appear on the first page of the Google search results when someone searches your store name.
One way to measure your overall reach, or the "searchability" of your content, is by signing up for a Google Analytics account.
Google Analytics reports can help you detmine and understand the extent by which your customers are engaged in your social media marketing efforts.
If you have an e-commerce site, focus on tracking how many people clicked to your site, how long they stayed, how many pages they viewed and what items they viewed, and how many considered purchasing but didn’t vs. those who actually made a purchase on your website.
If you're looking at an ad placement, ask yourself questions such as, how many people were reached or engaged?
How many shared the ad? What you track depends on the objectives you set.
4. Know which social media niche sites are best for your business.
Don’t miss out on being in niche social media sites.
Many experts agree that you can never niche too much.
If you have a lingerie business, be sure to check out lingerie social media sites as these could be potent source for warm leads.