For many lingerie store owners, using social media to promote their business is a no-brainer.
Most business owners and their customers are already active on several social media platforms and comfortable with their basic functions.
Having social media accounts and using them effectively are two very different things, though. As a lingerie store owner, are you using social media to its full advantage?
Business owners can no longer afford to ignore social media when it comes to their marketing strategy. Today, 73% of all small businesses are using social media to share content with their audiences. With almost half the world’s population active on social sites on any given day, social media is an easy way to communicate with a targeted group of consumers in real time.
We know that utilizing social media platforms such as Facebook, Instagram, Pinterest, and Twitter are low cost and incredibly efficient ways to spread your message. There’s more to the social media story, though.
Take a look at some of the unexpected benefits of using social media marketing to promote your lingerie store business.
consumers have access to social media 24/7
Social media networks are accessible to consumers 24 hours a day, 365 days a year, any time an Internet connection is available. Customers can get information and answers to their questions about your lingerie business through social platforms anytime and anywhere, even on the go.
Your target customer probably checks her social media accounts several times a day. Utilizing these platforms means making sure the right information is there, even when you aren’t live on the social sites. Whatever the social platform, include plenty of information about your products and services and don’t simply rely on them to visit your website to find the details.
Social media is a two-way conversation
Using social media allows small business owners to get to know your customers better. You can see customer “likes” and respond to comments even if the shopper never enters your brick and mortar store.
You can quickly answer questions and respond to comments, giving each customer who engages via social media personalized attention. By doing this in a public forum, others can see the quality of your customer service.
In fact, 71% of consumers who received a quick response to an issue via social media are likely to recommend the brand to others. And when customers sing your praises, their followers see that, too.
Using social media improves your website's SEO
By using your social media accounts to share your products and services alongside other relevant content, you are improving your domain authority and your search engine rankings.
Your lingerie business is more likely to pop up on the first page of a Google search, or another relevant site, when you share blog posts or other web site content via social media. So even if someone doesn’t actually see that site on social media, the mere presence of it will improve the chances that the person will see you during an online search for your lingerie items for sale.
Social media allows you to put that information in front of a much wider audience. Content posted on social media sites is easy for followers to share with friends and family. The algorithms for Google and other search engines pay attention to social media signals when they decide how to rank links on their results pages for the public.
Social media allows your personality to shine
Social media is, by its very nature, a communal experience. Your posts should be designed to entertain and give your customers the information they crave. Use your posts to share your personality. Spotlight employees, give a peak behind the scenes, and share what it’s like to be a small business owner. When customers feel like they know you, they will be loyal to your shop.
If you have ever wondered whether using social media is worth the time and effort when it comes to marketing your lingerie business, the answer is a resounding yes!
A smart use of social media marketing can help a small business stand out and gain a loyal following. When you link to your site through social media, it improves your search engine optimization. When others share the content that you post on social, your audience reach grows exponentially. So, take the time to put some thought and effort into social media marketing for your lingerie business. The obvious and unexpected benefits are worth it.