What can brand loyalty do for your lingerie business?
In today's retail landscape, brand loyalty can be the bread and butter of any business.
Studies show that loyal customers tend to spend more, spread the word, shop more often, and defend brands they're loyal to when it's needed.
Harnessing the collective enthusiasm of your store’s faithful customers and understanding how to strengthen this ensures repeat customers and success in the world of lingerie business.
Business owners are always looking for new ways to increase sales and grow their businesses.
Loyal brand ambassadors are one of the most valuable assets a business can have, but it takes time and effort to convert customers into raving fans.
To help you get started, let's take a look at 5 brilliant tips business owners can use to build brand loyalty.
1. Listen to your customers.
Big or small, all great brands listen to their customers—it’s how they stay relevant over time.
Your customers are a source of valuable feedback for your business.
They might share their pain points with you (which will help you with finding the right solutions), offer feedback on your products, promotions, and services, and share info on your competitors (you might have a customer who is visiting your store because they had a horrible experience at a competitor's store).
By listening to your customers, you can show them that they are important and appreciated and gain a better understanding of your customer base. Both are key for developing loyal customers.
2. Be Transparent.
A good rule to live by: Always be authentic and transparent in your business by being clear about the branding, pricing, communications, store design, policies, and the all-important two-way conversation with shoppers.
Authenticity and transparency also extends beyond products and pricing, and includes how businesses operate in terms of social responsibility and being great corporate citizens.
The principles of transparency and values must be reflected in every aspect of the company—especially in your employees who interact with your customers.
By setting clear return and exchange policies and communicating with transparency, your customers will understand what is and isn't acceptable.
Transparency can also help in building trust with your customers, which in turn builds brand loyalty.
3. Think like your customers.
With a saturated market comes heavy competition.
Thus, consumers can easily get distracted from staying loyal to a brand.
The best way to strengthen your customer loyalty is to offer them a stellar customer experience that they can't get anywhere else.
May it be from the shopping experience to the assortment of products you offer to services and star treatment that is unique to your store (who doesn't love a glass of champagne while they shop or free gift-wrapping during the holidays?), the ideas can be as creative as you'd like.
Remember, these experiences are something your customers can’t refuse and they create a fun, positive memory that keeps them going back for more.
4. Position your brand so you're always in the right place at the right time.
Your brand should be ready to speak with customers wherever and whenever they are.
From social media to print and radio, customers will likely develop an affinity for the brands that they see frequently and are within their reach.
Great experiences are born out of what your customers value most. This is what separates good brands from powerful brand.
5. Always be respectful of your customers.
Many of you know the importance of respecting your customers, but it's so important that it needs to be included here.
When you respect your customers, you're valuing their time and money.
With this, every purchase they make is seen as convenient, cost-effective and valued.
When the customer feels this way, they are more likely to come back.
As a business owner, you want that repeat business.
Showing respect to your customers is one of the best things you can do to build brand loyalty.