5 Email Marketing Tools Perfect For Lingerie Store Owners

Looking to grow your lingerie store customer base?

One genius way to do just that is to send out regular email marketing shots your database and try to engage your audience. But where should you start? Luckily for you, there is a whole load of options out there. Here are some of the best that you can get.

 

1.  MailChimp

Pros: If you’re completely new to the world of e-marketing, MailChimp is an excellent place to start. The platform is super easy to understand and the step-by-step nature of setup means that you’re unlikely to get confused.

Starting your account with this service is actually free (although you have a send limit and a limited number of contacts with this package) which is a huge bonus. It’s basically the ideal starter tool for every small business owner who is looking to up their marketing game.

Cons: The major disadvantage to using the likes of MailChimp is the fact that it is so very popular. Since many small businesses use it as their main e-marketing tool, many of the templates you will find here are tired and old. Your customers may have seen them a hundred times before in some form or another.

 

2.  GetResponse

Pros: Second up, here’s one of the best e-marketing tools that you’ve probably never heard of before now. GetResponse is a lesser known alternative to MailChimp and it’s certainly worth your time. The major thing that you get when you sign up to this particular service is access to more than 500 gorgeously designed templates.

Since lingerie e-shots will be heavily image-based and need to be attractive, this is something that may draw you to this particular tool rather than others.

Cons: Sadly, the platform is a little harder to use than many people will be used to. You may well find that it takes longer to create a design with which you’re happy. While this problem may go away as you get used to using the site, it may also mean that you give up early on in the journey. However, it’s certainly worth trying if you want an image heavy e-marketing service that works.

 

3.  Reach Mail

Pros: If you’re more au fait with e-marketing tools, you may want to give the likes of Reach Mail a go. One of the greatest benefits of a service like this one is the fact that you can quickly and easily check out a direct performance metrics comparison of various campaigns.

That should help you to take your e-marketing game to the next level since it means that it’s easy to see what’s working and what’s not. You can then tweak your wording and design in order to optimize each of your e-shots.

Cons: When you get a higher level of service, you should also expect a higher fee. It’s that simple. The basic marketing system may be free, but for the full package, you’ll need to fork out some cash.

Reach Mail’s premium service can cost anything between $10 and $70 per month. While that’s not a massive investment, it is something that you should think about before you take the plunge and sign up. For that price, you get a range of designs and some support too.

 

4.  Mad Mimi

Pros: The editing system for Mad Mimi is seriously easy to use, which is one of the main things that draws small business owners to use it. But that’s not all – the platform allows you to integrate fabulous social networking buttons into your e-marketing designs too.

That means that you could well boost the online following of your lingerie store in an organic, simple way through this platform. The reports are also uber detailed, offering insights into how many people opened emails and shared them.

Cons: You don’t get a massively wide range of templates when you use this platform, which may put some business owners off. Instead, you can change the theme of the email, i.e. the color and layout.

However, if you happen to be looking for premade templates which are easy to use, you won’t find them here. That issue only means that many of your emails will have a similar look to one another.

 

5.  Flashissue

Pros: With a whole load of templates and a straightforward interface, there’s a whole load to be said for the likes of Flashissue. Should you have a load of news that you want to share from your blog, this is most certainly the tool for you.

You can quickly and simply pull content from your posts to the newsletter. As though that weren’t enough, the program itself will summarize your content for you in mere seconds. (Don’t worry – you can edit these summaries and headers later!)

Cons: Some of the most common complaints around this program center on the fact that it can glitch now and then. If you’re working on a newsletter, it could be worth making sure that you save your design regularly throughout the process. That way, you can be sure that you won’t lose everything and have to start all over again.

 

Conclusion

Since there’s a rather broad range of e-marketing tools out there, the smartest thing you can do is make sure that you do your research. In this post, we’ve provided a brief overview of some of the most popular tools you can find online. Be certain to check each one out yourself before choosing the right one for you!


 
{Editor's Note: This blog post is not sponsored by or affiliated with any of the products or services mentioned in this blog post.}

Tags: Email Marketing

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Charlotte Grainger

Charlotte Grainger

Charlotte Grainger is a freelance writer and digital journalist. Her main areas of interest are health, lifestyle, and relationships. When she’s not writing, she loves reading, gymming, and socializing.