Social media is a complete minefield.
When you’re running a small business, such as a lingerie store, getting the most out of social platforms can feel like an uphill battle. You may find that you simply don’t have the spare time to take this part of your business seriously. Never fear. One way in which you can increase activity is by getting your staff involved.
Here’s everything that you need to consider first:
1. They need social media training first
While it may seem natural to allow and encourage your employees to take an active role in your social media, there’s something that you should consider first. Do they have the proper training? Using social platforms on a personal level is quite different from using it on a professional level.
Don’t make the mistake of assuming that each and every staff member will take to this role like a duck to water. If you don’t give your staff proper training, you can’t expect them to know how to behave online. Arrange a training day ahead of time.
2. You should have a clear policy
Creating a policy is the best way to make sure that you and your staff are on the same page. You need to give them some guidance before they start out. You may want to create a short guide that explains what they need to post. Here’s what you should include:
- The rules of posting online
- How often they should post
- How to respond to comments
With this guide, you should find that your staff starts to understand your expectations for them using social media. It can be added to and expanded as you decide what you want. It’s also important to make sure that your staff understands what is inappropriate online.
3. Use your employees’ talents
When you first put forward the idea of your staff taking a role in your social media plan, you need to consider their talents. It may help to sit down and talk with each of them. Some people are more comfortable with certain platforms than others.
For example, you may find that one of your staff members loves all things Instagram, while another is a Twitter guru. Take the time to figure out what areas your employees understand and use their talents to help your business. Giving each employee the choice of which platform they use could be a smart move for your business.
4. Consider creating a schedule
Since you are no longer the only person who has access to your lingerie store’s social media, you should create a schedule for your team. It might not be the best idea to have every member of the team posting at the same time on different platforms. You could create a rotation and share it with your staff online.
Alternately, you could say that only the staff who are working at the time can post on social media. Lay out the rules ahead of time to ensure that there is zero confusion. Communication is key here. You don't want your employees to be scheduling social media posts at home or on their days off.
5. Give your staff an incentive
Here’s a question: Why should your staff post on social media? You need to give them a reason to engage with your audience online. If you’re adding this extra task to their current job role, you need to give them something back. Consider giving them some extra time at work to do social media, a bonus, or perhaps some other form of incentive. Think about what may work best for them and how you can ensure the system works for everyone. Maybe you have an employee that is interested in more of a marketing role. This could be a great opportunity for them to learn about marketing and gain valuable experience while helping you out too.
6. Follow up regularly!
When the new social media system is in place, you need to do just one more thing: Follow up. It’s essential that you analyze and test the system. Is everything working as it should? Are you boosting engagement? Is your staff content with what’s happening? Every month or so, take the time to sit down with your team and check in with them.
When you’re running a small business, it’s only logical that you might get your staff involved in a range of areas. However, getting your social media activity right is a difficult task and you can’t afford to make any mistakes here. Follow this guide and ensure that your staff understands how to behave online.