Instagram is one of the most effective mediums for small business owners and retailers specifically.
The visual element of this social media platform means that potential customers get a sneak preview of the things that you have to offer them in-store. You may already be using the platform to expand your customer base, but is there more you could be doing to entice people to visit your store?
One of the handiest features of Instagram has to be the Instagram Stories function. Using this aspect of the platform or app, you can upload photos and videos, which stay live for 24 hours.
From your daily sales and offers to behind-the-scenes pics of your store, there are loads of engaging content ideas that you may want to try for yourself.
Why should business owners use Instagram stories?
If you’ve yet to use the Story feature on your Instagram, you’re seriously missing a trick. This feature is an excellent way to engage and even increase your online following. The idea is that you give your customers an insight into your business and start to create a bond between you and them. When done correctly, you will find that your followers look forward to your daily updates and can’t wait to see what’s going on.
What’s more, if you tag the Story feature with your location or a trending topic, you may find that it will get featured in on one of Instagram’s highlights. Should that happen, you will get more exposure, which could be truly excellent for your lingerie company. You never know until you put your brand out there, so why not give it a try?
How can you make your Instagram Stories more engaging?
Now that you understand just how crucial it is to use the Story feature, let’s take a look at the ways in which you could make them more engaging. It’s not merely about constantly uploading new content every day. You also need to make sure that the things you upload are relevant and also interesting. It’s a hard game, but when you get it right, it’s well worth it. Here are some of the ways you could spice up your Stories.
Tap into trending hashtags #LikeAPro
Make no mistakes, trending hashtags are crucial to getting noticed. Every single day, there will be a new trend that you should pay attention to. Take a look for industry-specific tags that you can use on your Story. For instance, you may want to opt for hashtags that are associated with fashion and lingerie in particular. Simply use the text function on the Story feature to type out your tag and it will instantly become searchable.
Make sure your instagram Story tells…. a story
When it comes to deciding what to put on your Story, you need to keep one thing in mind. This feature is all about painting a picture for your audience. What are you trying to tell them with the images or videos that you choose to upload? Is there a message here? If so, what is it? When you figure that out, you should find that creating a narrative that your customers can follow is simple.
Use the polling feature often
The polling feature is one of the easiest ways to make sure that people are engaging with your Story. (Psst… It’s also a handy way to do some gonzo market research to boot!) To use this feature, tap the little square at the top of the screen with the smiley face in it. The poll feature will pop up as one of the many options. Ask a question that will entice your audience to get involved like what new lingerie lines they want to see.
And then share the results too
Once you’ve polled your audience, be sure to screenshot the results of it. You can then share the total results (which will be shown as a percentage!) with your followers via your Story. This extra step will give your audience some closure on the poll itself and also show them that you listen to what they have to say. When your customers feel that they have a direct line of communication with you, it will only make them more brand loyal.
Tag your location in your Instagram story
Do you tag your location on your Story? While you don’t want to use this feature on every single post that you do, you should be tapping into it now and then. Making sure that people know where you are and where they can find you is what it’s all about. You can add a location to any Story photo or video. Again, you just need to tap that little box and then choose the location feature. (If your store doesn’t come up right away, you can always search for it using this feature!)
Update your Instagram stories regularly
Finally, while you don’t want to spam your audience, you do want to make sure that they expect regular updates from you. The best way to achieve this is to make sure that you update at least a couple of times per day. Make a habit out of sharing insightful, interesting things with your customers. That way, they will start to truly engage with your brand.
So, what are you waiting for? Ensuring that you use the Story feature is merely the first step on this journey! Take note of the advice here and try it out for yourself. Remember, making a great Story is all about being creative. So, go ahead, and get experimental.