Whether you are thinking of creating a brand new website with some basic operations or you want to develop a more complex site with e-commerce capabilities and room to grow and expand, WordPress is an excellent choice to power it.
What is WordPress?
WordPress is an operating system, framework or platform that provides the structure for your site.
WordPress actually has two options, a WordPress.com site or a self-hosted WordPress.org site.
No matter how small your business or organization is, you should select the WordPress.org option.
This option gives you full control over the content of your site, while the WordPress.com option has many restrictions including the possibility that WordPress will take it down without notice.
You don't need to know much about programming or computers to use WordPress.
It is pretty easy to learn, and once you do, you will pick up new knowledge quickly.
To help you understand why WordPress is highly recommended, here are some of the benefits you will discover when you use it:
1. It's Free To Get Started
If you are starting with a rudimentary website or only need a couple of pages right now, you can use a free WordPress platform. You will have to pay for a domain name and hosting.
The domain costs are approximately $10 to $20 per year and the hosting will cost about $8 per month.
Once those are paid for, you can use WordPress for free.
You just download WordPress from WordPress.org and you are ready to get started.
WordPress comes with a few themes or you can search for others once you install WordPress on your domain.
Themes are the basic style of the public part of your site, what your customers can see.
2. It's Easy to Build Upon
Many small businesses start with the free version as they learn to use WordPress.
You can have a site that is as simple as an online business card or landing page or as complex as you want.
WordPress uses what they call "plugins" to add building blocks to your site.
Plugins add functionality to the basic framework.
In theory, you can add as many plugins as you want to get the functionality that you need.
It is important to take note that streamlining your additions is better because each addition may slow down your site speed and some plugins may conflict with others.
3. You Don't Need to Be an Expert to Use It
WordPress is used by so many people worldwide that there is a lot of literature online for just about any problem you face. Even all the free programming often has adequate help online to fix issues.
You can also often find WordPress help on social media depending on what you need.
4. When You are Ready, Excellent Paid Themes and Plugins are Available
To get the best operation of a complex website, it is better to use paid programs.
There are several excellent companies who design themes and other programmers who create plugins.
The best themes include plugins within the theme that give an array of options for different business industries and functionality unique to that theme.
Pricing is reasonable, and you can add functionality as you build out your site.
You can also hire an expert in WordPress to build it for you.
5. Updates are Free
Standard program updates for the WordPress framework, themes and plugins are free.
They are generally fixes for bugs and updates to meet search engine requirements and changes.
These can be easily installed by the user without any technical assistance.
Unless a designer is discontinuing a program, they are continually updated.
6. WordPress is a Website and a Blog
It used to be that websites and blogs were separate entities.
However, nowadays, most websites either are blogs or have a blog as a component. Blogs are good to have for a few reasons.
- They add fresh content on a regular periodic basis
- They offer an insight into the people behind the business
- They can link to other pages and products on your site
- They help with SEO (search engine optimization)
7. WordPress Works Well for SEO Purposes
WordPress websites, themes and plugins are designed to be used for SEO.
Some free themes and most paid themes are designed to make SEO easy even for a beginner by having you fill out fields as you write posts and pages.
You do need to have some basic knowledge of SEO, but you don't need to hire an SEO expert especially at first.
SEO is essentially the art of matching the search terminology people use to find your site with your content.
WordPress is an excellent tool to start that process and the more you learn about SEO, the more you can utilize your WordPress site to improve your on-page and off-page SEO.