As a lingerie store owner, you need to be continuously researching the ways in which you may improve your business.
From reading business advice books and magazines to expanding your skill set on the job, there’s a whole load of ways in which you can do this.
You should also know a thing or two when it comes to biz trends. To help you along the way, here are just seven small business statistics and why they matter.
1. Few businesses communicate with customers on social media
Social media is a brilliant tool, especially when it comes to communicating with your customer base. Much of the time, your audience will see your social platforms (Twitter, Facebook, or Instagram) as a direct means of contact with you.
These particular customers may message you directly through these sites and you have to reply. In 2015, only 13% of small businesses said that they use these platforms to communicate with their customers. Using these platforms to communicate well will set you apart from the crowd for all the right reasons.
2. Customer relationships matter
One of the main aims of any business is, of course, to make sure that you boost your revenue. Over time, you will want to grow, grow, and grow. However, there’s another aspect of your lingerie store that you mustn’t overlook.
A massive 60% of small business owners believe that building customer relations is crucial to their success, according to Business Insider. If you want to keep up with the competition, this making this aspect of your business a priority is absolutely key.
3. Nearly half of business owners do their own marketing
When it comes to marketing, there are two ways to go. You can either outsource it to a company or do it yourself. Which you choose is up to you. Surprisingly, around 47% of business owners take care of this aspect of their operations themselves.
Of course, there are pros and cons to both sides of the coin here. Professional marketers will do all the hard work for you, but they could be outside of your budget. Remember, if you’re going it alone, remember that your staff members can help you with marketing too.
4. The design elements of your website matter
The overall look and design of your website matters. According to recent research, customers form their opinion of your site based on how it initially looks. This is extremely important when it comes to the world of ecommerce.
How people ultimately view your brand depends entirely on their real-life experiences and what they see when they search for you online. Don’t let your site be a let-down from the moment that customers look at it. Instead, be sure to create a website that shows off your company’s best assets. Simple!
5. Social influencers are a big deal in marketing
Wondering whether you should reach out to some social influencers to boost your lingerie business? The answer could be yes! Recent stats show that around 84% of marketers now use influencers in their core communications strategy.
Working alongside these individuals – who already have a massive audience – means that you can expand your customer base and reach more people on the whole. From running influencer events to working with them on content driven projects, there’s a whole lot of ways that you can utilize their audience for your own benefit.
6. Mobile advertising is set to grow
You may already be investing in online advertising, but it’s worth thinking about mobile advertising too. That means making sure that your ads are placed on responsive, mobile-friendly websites so that they can be viewed using a smartphone. Some experts believe that mobile adverts will soon make up a huge 72% of all online advertising.
If you’re considering launching an advertising campaign online, it’s worth noting this stat. As a business owner, you always have to be one step ahead of the competition. That means that understanding this element of your marketing could be the answer.
7. Bad experiences put customers off
It should go without saying that you never want your customers to have a bad experience when they buy lingerie from you. However, you may not realize the extent of the damage that this can do. Shockingly, 88% of customers say that they would not use a site again after having had a bad experience with it.
Needless to say, making sure that your site and your store is fit for your audience is vital. The modern-day consumer has so much choice. That means that they have zero problem turning their back on a certain brand. Do all that you can to keep your customers happy, though, and this should not be an issue.
Running a lingerie business is harder than many people first understand. From taking care of your marketing activities to dealing with customers, there are so many different aspects of the business that you need to manage each day. Luckily, there’s room to learn and grow here. The more experienced you become and the more information you have about small businesses, the easier things will be. Good luck!