How does your website perform for your company?
Most lingerie business owners would like to say theirs is excellent, right?
Sadly, though, there could be underlying problems on your page which are slowly eating away at your profits. From how long your site takes to load to how it looks, there’s all manner of issues you could have without even knowing it!
What’s more, these issues could be costing your customers on a day-to-day basis. Taking the time to fix website errors before they become big problems is the smartest and savviest thing any business owner can do.
If you’re not 100% sure where to start, take a look at some of the most common website mistakes and, of course, how to sort them out.
1. It takes far too long to load
Online shopping is supposed to be the quick and easy option for consumers. So, it’s only logical, that if your customers are having to wait ages for your site to load, something is terribly wrong.
In the modern world, you’re up against a whole myriad of all-singing, all-dancing e-commerce sites, which is why you need to make sure that you can attract and, crucially, keep customers online. If your page has a slow load-time, you’re likely to end up with a high bounce-rate. Frankly, it’s one of the biggest website mistakes you can make because customers will literally bounce off your page and onto someone else’s.
According to a study by Adobe, 39% of people stop engaging with a site when it takes too long to load. That’s more than a third of potential customers you could easily lose thanks to a small and solvable flaw in your lingerie business site.
2. You can’t zoom in on pictures
When people are shopping online, they want the experience to be as wholly immersive as it can be. In a real-life lingerie store, they can pick things up, turn them around in their hands, and figuring out whether they are right for them or not. These are things that they just cannot do online.
So, what is the alternative?
Well, adding a zoom feature to your imagery could be the answer. This little extra means that customers can not only check out pictures of your beautiful lingerie, but also take a closer look to peak at the type of material and overall quality of it too.
What’s more, a study by UPS, found that the lack of this function was a real turn off for 70% of consumers. The stats really do speak for themselves.
3. The site is not responsive
Long gone are the days when people sat at their desk and logged onto an actual computer to browse the web. These days, smartphone internet usage is soaring, which means that your website needs to be responsive for every platform.
Mobile sessions now account for a whopping 59% of online shopping, which means that having a multifunctional site is more important than ever before.
4. You don’t have a blog
Content marketing is perhaps the fastest and easiest way to target your audience online and truly engage with them. Now, contrary to popular belief, this tactic is not all about the hard-sell or even overly promotional posts. Instead, it’s about offering your audience more than just the products you sell. You should offer them information and perhaps even a little splash of entertainment too.
Before launching a blog, the first step is conducting some market research. As a well-respected lingerie business owner, you will already know your key demographic in-depth. Now, it’s time to figure out what they want to read and how you can offer them the best possible experience. In an ideal world, your consumers will come for the insightful blog posts and stay for the dazzling shopping experience.
5. Your product descriptions are too vague
Never underestimate the power of the contemporary consumer. People aren’t as click-buy happy as they once were.
As much as 81% of shoppers now tend to research products online before they go ahead and actually buy them, according to a study. That means that you should ensure that you have decent reviews across the board online but also that you need to pay close attention to your descriptions.
When crafting descriptions of your lingerie and other products, be certain to go into as much detail as you can. The idea is that the consumer can quickly read over this part of the site and have a full understanding of what it is they are buying. Include everything from the color and style to the type of fit a shopper can expect. Remember, the beauty here really is in the detail.
6. The design is jarring
Design. Design. Design. It’s so important that I wrote it three times. Sure, it may be a minefield at times, but it’s one of the most crucial elements of your website. This is the first thing that most users will note when they head to your page, and so you have to get it right! If you’re making website design mistakes, it’s time to stop now. A busy and jarring design could put off your shoppers, no matter how wonderful your lingerie happens to be.
Taking the time to understand some of the most common website design mistakes could be the answer. For example, you should absolutely avoid overcrowding the page with glaring imagery or not leaving enough white space. Similarly, you need to make sure that the design is easy to navigate and generally makes sense. Overcomplicating this procedure is one of the smaller website design mistakes that often gets overlooked.
7. You’re not optimizing your website with SEO
Finally, let’s take a moment to talk about your SEO game. The deep, dark world of optimization is a continuously changing beast. That’s why you need to stay on top of it, at all costs. Keeping up with modern trends in this area is a surefire way to make sure that your target audience can find your lingerie business website when they are ready to buy something new.
To put it simply, 43% of e-commerce traffic comes from Google searches. The very first thing that a potential customer does when they are in the mood to dabble in online shopping is search for what they want. SEO tactics mean that you can ensure that you’re one of the first pages they come across when they are looking for something like ‘beautiful lingerie’ or ‘bridal underwear’. So, if you’re off your game right now, it’s time for a change.
Related Post: How To Write SEO-Friendly Blog Posts
In truth, the world of e-commerce is constantly changing. That’s something that every business owner needs to keep in mind at all times. If you miss a beat, you could lose customers… and no one wants that. Instead, you need to keep your finger to the pulse and your eye on your website. Get that right and everything else should fall into place.
Tags: E-Commerce Marketing