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A Welcome Email Sequence All Lingerie Store Owners Can Use

An engaging email sequence can turn new email subscribers into fans of your lingerie business.

This is because you’re sending personalized, valuable content directly to new subscribers. Offering a special discount to new subscribers can also help them convert to a customer quickly.

We’re going to show you an example of a welcome email sequence in this blog post. You can schedule these emails a couple days apart via an email marketing service.

 

Email #1: Email Newsletter Subscription Confirmation

Lingerie store owners likely require email subscribers to confirm their address at opt-in. This ensures accuracy and intent when signing up for your lingerie store’s email list

Here’s an example of a confirmation email:

 

Subject: Confirm your email + you’re in!

 

Hi, [SUBSCRIBER’S NAME]!

Thanks so much for joining the [LINGERIE STORE] community! I’m so glad to have you!

Just confirm your email by clicking the button below, and you’ll be all set.

As a new member of our community, I’d love to offer you [DISCOUNT AMOUNT] off your next purchase! Just mention or use code [CODE] at checkout!

Talk soon!

Cheers,

[your signature]

 

Email #2: Welcome Email

It’s important to properly welcome your new subscribers to your community.

Here’s an example of a welcome email: 

 

Subject: Welcome to the [LINGERIE STORE] community!

 

Hey there, [NAME]!

I just wanted to pop in and say WELCOME to the [LINGERIE STORE] community! I know I’ve said it before, but I’m happy you’re here!

At [LINGERIE STORE], you’ll find [ENTER A SHORT DESCRIPTION OF YOUR LINGERIE STORE’S OFFERING.] And, as a member of our community, you’ll be the first to know about trends, new products and promotions.

Also, feel free to connect with [LINGERIE STORE] on social if you haven’t already! You can find us on [LINK SOCIAL MEDIA], [LINK SOCIAL MEDIA] AND [LINK SOCIAL MEDIA].

P.S. Don’t forget to USE your code [CODE] for [DISCOUNT] off your purchase!

Cheers,

[YOUR SIGNATURE]

 

Email #3: Best-Selling or New Products Email

Include your best-selling products in an email, so it’s easy for new subscribers to find products they’ll love.

Here’s an example of what that email could look like: 

 

Subject: I wanted to share this with you, friend.

 

Hi, [NAME]!

Hope you’re doing well! We have so many quality, gorgeous items at [LINGERIE STORE.] So, I wanted to bring some of the most popular ones directly to you. Because I know life gets busy, and I wanted to save you time on finding items you’ll love!

Here are some [LINGERIE STORE] community faves:

[LINK OR INSERT PHOTO OF POPULAR ITEM]

[LINK OR INSERT PHOTO OF POPULAR ITEM]

[LINK OR INSERT PHOTO OF POPULAR ITEM]

[LINK OR INSERT PHOTO OF POPULAR ITEM]

Use your special discount code [CODE] to get [DISCOUNT] off on anything in the store!

P.S. Got any questions? We’d love to answer them! Feel free to email, contact us on social media or give us a call!

Cheers,

[YOUR SIGNATURE]

 

Email #3: Discount Code Reminder

It’s important to remind subscribers to use their special discount code in your email marketing efforts. If you put an expiration date on that code, make sure to include the date in each mention of the discount.

Here’s an example of a reminder email:

 

Subject: Don’t forget to use your discount code!

 

Hi, [NAME]!

I just wanted to pop in to remind you to use your one-time [DISCOUNT] off code! Simply use [CODE] at checkout to receive your discount. This isn’t an offer [LINGERIE STORE] extends regularly, so I hope you can take advantage of it!

Cheers,

[YOUR SIGNATURE]

 

Conclusion 

Using an email sequence automates your email marketing efforts. You’re able to engage your new leads and put them on the path of purchasing from you. Make sure to be personable and yourself in your emails, as this is what builds the connection.

Tags: Email Marketing

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Published by

Lauren Hamilton

Lauren Hamilton

Lauren Hamilton is the founder of www.modwife.co, a lifestyle and relationship blog offering relationship advice and encouraging women to be the happiest, most confident version of themselves through positivity and self-love. She's also a freelance writer and communications strategist. Follow her on Instagram or Twitter, and check out some of her accomplishments on her portfolio.