Searching for the answers to your marketing questions? We've got you covered. Welcome to this week's installment of Ask A Marketing Expert. In this column, Parfait's Head of Marketing, Kris Cardona, discusses the benefits of buyer personas and answers the oft-asked question: "Does my lingerie business actually need buyer personas?"
What is a buyer persona?
Is it possible to have more than one buyer persona?
The #1 reason lingerie businesses need buyer personas:
Ready to dive deeper into this topic?
Check out the helpful resources below for tips, tricks, and advice on how to make powerful buyer personas that help you better understand your lingerie business's target market and customer base.
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