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Estelle Puleston

Estelle Puleston is the founder of www.estylingerie.com, a blog dedicated to her love of lingerie. She works full-time as a copywriter and digital marketer for the lingerie and swimwear industry, and when she’s not doing that, she’s probably sewing or enjoying a good cup of tea.

Recent Posts

For a brick-and-mortar lingerie boutique, creating a great visual display - in the window and on the shop floor - is key to drawing customers in and tempting them to buy.
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For brick-and-mortar lingerie boutiques, offering bra fittings is almost as important as offering the bras themselves.
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Every lingerie store owner wants theirs to be the best boutique in town.
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Offering bra fittings is a crucial sales tool for many brick-and-mortar lingerie retailers.
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In the clothing industry, online return rates are phenomenally high.
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Finding a customer who will shop with you regularly is the holy grail of retail. Not only does it reduce the need to spend marketing budget constantly attracting new people to your site, but according to a study by Bain & Company, repeat customers spend 67% more than first-timers!
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In retail, customer trust is everything. Doubly-so when it’s intimate-wear that you’re selling, and you’re asking people to share information with you that they probably consider private, such as their bra size and lingerie preferences.
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Recently we covered 6 reasons that hiring a copywriter can benefit your online lingerie store.
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