Estelle Puleston

Estelle Puleston is the founder of www.estylingerie.com, a blog dedicated to her love of lingerie. She works full-time as a copywriter and digital marketer for the lingerie and swimwear industry, and when she’s not doing that, she’s probably sewing or enjoying a good cup of tea.

Recent Posts

In the clothing industry, online return rates are phenomenally high.
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Finding a customer who will shop with you regularly is the holy grail of retail. Not only does it reduce the need to spend marketing budget constantly attracting new people to your site, but according to a study by Bain & Company, repeat customers spend 67% more than first-timers!
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In retail, customer trust is everything. Doubly-so when it’s intimate-wear that you’re selling, and you’re asking people to share information with you that they probably consider private, such as their bra size and lingerie preferences.
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Recently we covered 6 reasons that hiring a copywriter can benefit your online lingerie store.
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With the rise of online shopping, brick-and-mortar retailers more than ever need to offer something different if they want to stay in business.
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You may have launched an online lingerie store because of your love of fancy intimates, or of retailing. But it can often feel like this type of business involves more writing work than anything else! From product descriptions to press releases and from blog posts to social media updates, there’s a never-ending list…
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As a lingerie boutique owner, it’s imperative you keep abreast of the latest trends in intimates.
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In 2018, having social media accounts for your lingerie brand is a given.
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