Estelle Puleston

Estelle Puleston is the founder of www.estylingerie.com, a blog dedicated to her love of lingerie. She works full-time as a copywriter and digital marketer for the lingerie and swimwear industry, and when she’s not doing that, she’s probably sewing or enjoying a good cup of tea.

Recent Posts

With the rise of online shopping, brick-and-mortar retailers more than ever need to offer something different if they want to stay in business.
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You may have launched an online lingerie store because of your love of fancy intimates, or of retailing. But it can often feel like this type of business involves more writing work than anything else! From product descriptions to press releases and from blog posts to social media updates, there’s a never-ending list…
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As a lingerie boutique owner, it’s imperative you keep abreast of the latest trends in intimates.
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In 2018, having social media accounts for your lingerie brand is a given.
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As a lingerie buyer or business owner, attending trade shows is probably one of the most exciting parts of your job each season – and one of the most important.
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Compared to fashion in general, bras are a product with a particularly low profit margin.
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There are new lingerie brands launching all the time, and adding a new one to your boutique can be exciting – but also daunting.
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Does your online lingerie boutique offer plus sizes? Great! With the average woman in both the US and the UK being in the ‘plus’ range, this is definitely something you should consider introducing if you haven’t already.
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