Every day, thousands of people search for businesses in your area.
If you want to get ahead in the game, you need to make sure that your store ranks highly on Google.
Want to make sure that your lingerie store stands out from the crowd?
Here’s how to do just that with some tricks for success:
Make sure your homepage has all the details.
The trick here is making sure that Google can find out all it needs to in an instant. That means putting the main details about your business front and center – on your homepage. You should include your company name, business address, and phone number. Many people refer to this combination of information as the NAP.
There are many different ways to make sure that your homepage packs all this information and that it’s easy to spot. You could put all of the above in a sticky header at the top of your page. Failing that, you may want to put the company address in the page footer. Take some time to consider where is best to display this crucial information.
Claim your ‘Google My Business’ listing.
If you haven’t got a listing for your business on Google yet, you are seriously missing a trick! Google My Business is a totally free directory where you can list your company. It’s a great way to get some free exposure while boosting your ranking online. There’s no reason that you shouldn’t list your business here. It means that when people search for a lingerie store in the area, yours may be featured as one of Google’s top three.
Before you can be listed, Google needs to verify a few things. You will get a physical postcard sent to your brick and mortar business. The postcard contains a pin which you will need to activate your listing. Once you’ve done so, make sure that all the information is correct. Pay attention to the finer details such as having an up-to-date logo and opening hours too. All these things may make a huge difference.
Encourage customers to Google review you.
Never underestimate the power of customer reviews. Google uses these to determine how trustworthy your business is and, ultimately, where you rank when it comes to organic searches. You need to make sure that you get genuine and honest reviews about your business. If your customers start to endorse you using the likes of Google review, you could well find that your rank boosts overnight.
Of course, getting people to rate you online is often easier said than done. It may help to put posters or other marketing collateral around the store so that people remember to do it. You could also ask people to review you when you’re serving them at the checkout. Encourage people to support their local, independent business and see what happens.
Don’t forget the other review sites.
While Google review is the one that you really want to be hitting here, you shouldn’t overlook the other review sites out there. Customers can now give feedback to your business in all manner of ways, and it’s up to you to monitor and listen to what they are saying. Some of the other review sites that should be paying attention to include TripAdvisor, Facebook, and Trustpilot. As a lingerie store owner, you need to keep your eye on the ball when it comes to what people are saying about your business.
Optimize your title tags and meta descriptions.
Before you do anything here, it’s worth going ahead and getting the MOZ SEO toolbar for your browser. That way, you will be able to see your current description and tag quickly and easily. Many people overlook the title tag of their page, but doing so is actually a huge mistake. These little subheaders affect your local SEO rank results more than you know, which means that you have to pay attention to them.
When it comes to updating your title tag, there are three things that you ought to include – the city, state, and a keyword. For example, you could put ‘Bespoke Lingerie Store, St. Cloud, Minnesota.’ That short and sweet tag has all the information that anyone would need. It should also help when it comes to boosting your local SEO and increasing your ranking, which is a major bonus.
The information you put in your meta description will also be pretty similar, although this is a longer aspect of the website. You should also include the city, state and whatever keyword you happen to be targeting. Try to be relatively creative when it comes to writing this little blurb. While it’s important to pack in the relevant information, you should also make sure that the meta description reads well as well. Every little helps.
All too often, SEO can seem like black magic. There is just so much information out there that you may struggle when it comes to where to begin. Following these short, sweet, and simple steps, you can start to boost your local SEO ranking in no time at all. These chores may not be the most fun in the world, but they are certainly worth your time.