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How To Come Up With Engaging Blog Content Your Customers Will Love

Does your lingerie store currently have a blog?

Most business owners know that they should have a blog but have no idea what to do with it. If that sounds familiar, you’ve come to the right place.

Let’s take a look at how you can come up with ultra engaging content ideas that will delight your customers.


1.  Consider who your reader is

Before you put pen to paper and come up with any ideas, you need to consider who the reader actually is. You likely have a profile of your ideal customer already as part of your market research. That is the exact person who you should be writing your blog posts for.

When you have a clear idea of who your audience is, you should be able to tailor your content to suit their interests and what they want from each and every posts. It may help to begin by writing down some of the topics in which you think that they would have an interest and take things from there.


2.  Educate or entertain them

Every blog post that you publish should do one of two things – it should either educate or entertain the reader. If your content isn’t doing these two things, there could be a rather major problem with your blog. Here’s what you need to know:


Educational posts

When readers come to your site, they want to gain something of value. As an expert in the lingerie field, you can give them just that. Educating your audience on bras, lingerie, and fashion, in general, could be the answer. You may want to help them finding the right size for their body shape, for instance, or explain what trends are currently en vogue.


Entertaining posts

On the other hand, you may wish to entertain your audience in the hope that they enjoy an, ultimately, share your posts online. You want the posts to be funny or entertaining so that your readership find them easy to engage with. Simple, list-based articles tend to work best for this particular genre of post as they are super easy to digest and get your head around in no time.


3.  Take things from a new angle

The sorry truth of the matter is that the internet is filled with thousands of articles and blog posts covering almost every possible topic. So, when you come to create a new post, you may feel disheartened by the sheer level of competition out there. Don’t let that happen.

Instead, try to take things from a new angle and see whether you can expand on the conversation somehow. In short, you should take what’s already out there and make sure that you add something new and different to it. That way, you’re not rehashing old ideas, but coming up with somewhat new ones.


4.  Check out what’s trending

Do you know what’s trending right now? You could benefit by checking out what people online are talking about and letting the trends inform your blog content. One of the ways to do so is to look on Twitter and check out the ‘trending’ sidebar on the main site. Within that section, you should find that there is a wide range of topics, which are currently popular.

Failing that, you could also head to Google Trends to see what the most talked about news is at the moment. Staying up to date with current affairs and the like will help you keep your blog current and ahead of the game.


5.  Focus on your particular niche

Of course, as a lingerie store owner, your niche is likely to be that of fashion and apparel. You may wish to take things one step further if, for example, you happen to specialize in plus-size lingerie or the like. Figure out what your niche is and then focus on that.

When you understand the thing that makes your store unique to its audience, you can use that information to your advantage at every turn. Avoid writing generic blog posts that could apply to almost any audience out there. Instead, keep things as specific as possible.  


6.  Create a header with a hook

When you’ve come up with the topic or idea for your next best blog post, you have to figure out a way to hook your audience. The greatest tool you have is the header. Coming up with a catchy title that makes people curious is the key to success here.

You want to intrigue your readership while giving them a clear idea of what they can expect from your latest blog post. Take the time to really consider what makes a header engaging and interesting. You don’t need to rush this job at all. Once you get it right, the header will sell your content to your customers for you!


7.  Pay attention to the analytics

After you’ve been writing your lingerie store blog for quite some time, you will want to figure out whether it’s working for you or not. One of the easiest and most direct ways to do that is to look at Google Analytics.

That way, you can see which particular posts have the largest retention rate for users and figure out which are gaining the most traction. That information is absolutely vital. You can use it to inform your upcoming content. Figure out what your highest performing pieces have in common and build on that.  



The mere thought of blogging may seem a tad intimidating when you first start out, especially if you’re completely new to the field. However, as a savvy marketer and business owner, it’s time that you took the plunge. Start generating some excellent, engaging ideas today and get started writing!

Tags: Blogging For Lingerie Businesses

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Published by

Charlotte Grainger

Charlotte Grainger

Charlotte Grainger is a freelance writer and digital journalist. Her main areas of interest are health, lifestyle, and relationships. When she’s not writing, she loves reading, gymming, and socializing.