If you are relatively new to the world of blogging, the term SEO, or Search Engine Optimization, probably seems technical and a little intimidating.
Writing blog content with SEO in mind, however, means that more people will find your business blog and learn about your lingerie business when they look on search engines like Google, Yahoo or Bing.
If you want your lingerie business name to pop up ahead of competitors, you must apply SEO concepts to your blog and regular site. Ideally, both your business website and your blog should come up in search engine results so that consumers see your lingerie business name more than once. Getting to that point may seem completely foreign to you, though, as most small business owners aren’t online experts too.
The good news is that you can learn the fundamentals of how to improve your blog’s SEO relatively quickly and easily. A boost in SEO will lead to a boost in traffic on both your blog and your business site, which can quickly translate to an increase in sales.
How does SEO work?
For search engines such as Google to give searchers a result that is useful, they send out “spiders” to crawl through web pages to search for information. These spiders consider both the relevance of the content and its popularity, among other factors. The site that the search engine’s algorithm deems the best fit will be displayed as the first result. Searchers trust in the results and believe that they will be more likely to find the information they are looking for if they click on the first link.
So how can you improve your blog’s SEO and increase traffic to your site? A few simple tweaks, both on your site and behind the scenes, can help increase your standings.
On-Page Optimization is everything you can do ON your page to improve your search engine rankings.
- Content – High quality content is the foundation of your on-page optimization. If you have well-written, original content alongside photos, video tutorials, or helpful links, your other actions will help improve your optimization. Your posts don’t need to be long (350 words are the minimum for best results); just make sure they are packed full of content your readers can actually use. This increases the chances that your readers will share your content, too.
- Keywords – A keyword is what your post is all about, in one to five words. If you were looking for the information in your blog post, what keyword would you type into Google to find it? Make sure you include your keyword in the title of your post, in some of your headings, in the body of your article, and in bold text at least once. Try to also include the keywords in your URL and meta description.
Off-Page Optimization includes all the things you do behind the scenes to improve the ranking of your blog post.
- Own Your Domain – When you are using a free hosting site, your information may be viewed as less trustworthy. Being the owner promotes trust AND promotes your brand.
- Build Backlinks – Backlinks are links in other posts that link back to your article. The more other sites link to your post, the more chances the spiders will consider it relevant, thus leading to a higher ranking. One great way to increase your backlinks is to write guest posts for the best blogs in your niche and link back to your own blog. Another way to increase backlinks is to form relationships with colleagues, sharing one another’s links on your respective sites. And don’t forget to backlink your own content!
- Use Your Social Media Platforms – Add sharing buttons at the end of your posts to make it easy for readers to share your blog on Twitter, Instagram, and Facebook. Google and other search engines gather data from social media, looking for blog mentions and links. Don’t shy away from promoting links on your social media accounts. Sharing your own posts on multiple platforms allows more readers to discover your site.
While improving your blog’s SEO may at first seem like a daunting and difficult task, the reality is there are a few small changes you can make that can improve your blog’s standings. By looking at ways to optimize both on and off-page, you can quickly increase your blog’s traffic, leading to increases in revenue for your lingerie business.