As a lingerie store owner, you can never have enough customers.
In fact, the more business, the better. You might be wondering how to get local customers in your community to shop at your store. You know they'll have a better lingerie shopping experience at your store than if they buy bras online.
Enter the lingerie blog. If you're not already blogging, you should be. A lingerie blog is a great tool for capitalizing on local search traffic. Lingerie blogs can increase brand awareness and drive local customers to your store, too.
Your customers are searching for answers to their lingerie questions online. Many of them aren’t familiar with buying their lingerie at a local lingerie boutique – they’re used to shopping at stores like Victoria’s Secret, Nordstrom, and Target for new bras. So they go online because they don’t understand why their bra straps are falling off their shoulders or why their bra feels like it's too small when it's the same size they always buy.
This is why you need a lingerie blog. Through a lingerie blog, you can create the content that the women in your local community are searching for and use it to bring new customers to your doors.
Wondering how to use your lingerie blog as a selling tool? Here’s how to position your lingerie blog to bring you more business:
Focus on local SEO
Are you maximizing SEO on your lingerie store’s blog? SEO stands for Search Engine Optimization – an important part of it involves using the keywords Google and your audience loves. It can also help your blog posts get found online. You’re missing out on valuable traffic if you’re not implementing SEO into all of your blog posts.
Tools like SEMRush and MOZ can help you find the keywords that your local customers are searching for. Finding new ways to target keywords relative to your store’s location and product selection – like “lingerie stores las vegas” (if you’re store is in Las Vegas) or “bra fitting near me” (this works no matter where you are) – can lead to more views on your blog and more customers visiting your store.
Optimize all of your blog posts
Are your blog posts optimized for local searches? It’s not enough to write a blog post and hope that it brings you visitors. It’s imperative to maximize SEO keywords, alt text, descriptions, headings, and beautiful pictures in all of your blog posts. There’s no question you’re creating extremely valuable content for your readers, but they less likely to find your blog if it’s not optimized.
Include a personalized call-to-action
What action do you want your readers to take when they’re visiting your blog? Do you want them to book an appointment for a bra fitting at your store, buy lingerie from your online shop, or become more educated about bra fitting and lingerie in general? A personalized call-to-action can help to guide your customers to the next step you want them to take.
A call-to-action doesn’t have to be fancy. HubSpot has a great guide for creating personalized call-to-actions here (which, according to their research, are 202% more likely than basic call-to-actions in getting readers to take an action).
Pitch a segment to your local news station
Does your local news station have a fashion segment? If not, they need one – and you’re the perfect person to add to their team. Getting on a local channel is a great way to increase awareness of your brand. It can help you reach an audience that doesn’t shop online. Plus, it positions you as an authority in your field. Their audience needs new bras too – what better place to shop than your lingerie store? These customers can support a local business and get help from a lingerie expert. We can’t think of anything better than that.
There are a few ways to make this happen. One option you could try: Go online to find a contact for the news station, pitch your segment idea, and offer to come on their channel to help their audience find lingerie that fits amazing. You could pitch a bra fitting makeover segment, a lingerie care segment, or a “best of” segment featuring your favorite sports bras, t-shirt bras, or sexy bras (perfect for Valentine’s Day!) And if the news station needs further proof that you’re in an expert in your industry, they can simply visit your lingerie blog.
A lingerie blog can be a powerful tool for your business. By focusing on local SEO, optimizing your blog posts, including call-to-actions, and working with local media to increase awareness of your brand, you can successfully use your blog to drive business to your lingerie store.