Looking for new ways to market your lingerie business online?
While many lingerie stores use Instagram to gain an online following, you could be missing a trick. Believe it or not, Twitter is a great platform for building and growing a following for your lingerie store.
Here’s how you can get started in no time at all:
Create an engaging Twitter bio
The first thing that you 100% need to do is make sure that your Twitter bio sums up what your lingerie store is all about. Be sure to get the brand tone on point here. The bio may be short and sweet, but it’s a chance to give people a taste of your store. Make sure that you hit all the major points; who you are, where you’re based, and what you sell. If you can do all of that in a fun and engaging way, you’re onto a winner.
Tweet as regularly as possible
Let’s deal with the obvious advice first. You’re never going to gain any attention online if you’re not willing to tweet on a regular basis. You should make this a serious priority if you hope to reach out to people via the platform. You could use Hootsuite or a similar program to schedule your tweets in advance. That way, you don’t have to be using your phone to tweet out all day, every day. Simple.
Target social media influencers
Social media influencers are high-profile people who have a large following online. If you want to tap into that following, you must make sure that you target them. Engaging with them on Twitter and responding to their tweets could be a smart (and free) way to get some attention from their audience. You may also wish to reach out to them directly and ask for a shoutout. Often enough, influencers will charge for this, but it’s worth a try.
Retweet and mention others
Next, you need to get to know who is and isn’t important in your field. Look for other brands and important people in the lingerie business and make sure you follow them. When you’re tweeting about various things, be sure to mention these people and even ask them for their opinion on topics. Remember, this platform is all about starting a conversation. You could also benefit from retweeting them now and then too.
Track people who mention you
As your lingerie store gains some traction on Twitter, you may find that people start to mention you in their tweets too. From customers to brands and writers, there are loads of people out there who may talk about your store. Be sure to keep your notifications on so that you can track these mentions. Replying to people on the platform will show that you are an accessible lingerie store owner who cares about their customers. It’s about creating a relationship between your audience and yourself.
Get your staff involved
Of course, all of the above could take up much of your day and you’re not always in the store itself. For that reason, you may wish to get your staff involved in the company’s Twitter. You could ask employees to tweet on the store’s behalf when they are on-shift. For instance, when something goes on sale, they could snap a picture of it, and tweet it out. This organic, original content is sure to interest your followers.
Offer special deals on Twitter
In the same vein, you may want to reward your online following with some unique deals that they can’t get elsewhere. Doing so will show that you care about the loyal customers that take the time to support you and, indeed, follow you online.
You could tweet out special promotions that are only available for customers who show the post in store. What’s more, you may wish to reward people for retweeting you. For example, you could give 10% off to customers that retweet your posts. That way, more people will see your online content and you may gain more followers.
Take part in trending topics
Each day, a whole array of topic begin to trend on Twitter. You can see what’s currently trending by going to the right-hand sidebar on your dashboard and taking a look at the various hashtags there. You can also tailor this box by clicking the ‘change’ button and adding filters or regions. That way, you can see what people are talking about.
Of course, some hashtags may have no relevance to your lingerie store. For example, the tag #NationalPieDay is likely to be a topic you can’t really wade in on. On the other hand, you could attach an interesting fact about lingerie to #TuesdayThoughts instead. It’s all about being creative and thinking outside the box.
Host a bespoke Twitter chat
If you want to really engage your audience, you may wish to host a Twitter chat and get people to ask you questions about lingerie, bra fittings, and everything in between. Choose a hashtag that aptly sums up what the chat will be about. For example, #BraMythsBusted may be an intriguing tag that gets people talking about lingerie. Give your followers at least a week’s notice before you launch the chat.
Next, you should encourage people to submit questions so that you can answer them. When you initially start the chat, mention all of the Twitter users who have shown an interest in it and ask them to come up with a question. That should get the ball rolling! The idea is that as many people as possible engage with the conversation.
Whether you’re a veteran Twitter user or completely new to the platform, it could pay to use it as a low-budget marketing tool for your business. The above tips are just starting places, but there is so much you can do on this platform. Get started today and check it out for yourself!