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Lingerie Store Owners: Here Are 6 Marketing Roles You May Want To Outsource

Struggling with managing your growing business and maximizing your marketing efforts?

A virtual team could be just what you need to help you manage your day-to-day marketing tasks.

Virtual workers can benefit your business for a number of reasons. You can work with one or two at a time or as needed – effectively keeping you within your budget. You can also get extra assistance and a fresh perspective on your business. Plus, by outsourcing these roles you’ll be working with skilled workers who are experts in their fields. No need to learn how to install WordPress, edit photos with Photoshop, or reach out to influencers in your local community – these experts can do it for you.

Here are six marketing role lingerie store owners may want to outsource:

 

1.  Web Design

Whether you’re getting ready to launch your business or you’re ready for a website refresh, you need a skilled web designer. A web designer can help create the website that you envision – saving you the time it would take to learn the basics of coding, programming, and design. They can also help with creating templates, getting WordPress up and running, making sure your website looks the way you want it to, choosing the right web host, and installing a shopping experience for your customers. These skills could take you days to learn and implement on your own, so we suggest hiring a talented web designer if your budget permits.

 

2.  Marketing

All lingerie businesses need to be marketed and promoted, but marketing tasks can be tedious and time consuming. A freelance marketing manager can step in and help you create a marketing plan so you can get your brand in front of the right audience. Common marketing tasks include: email campaigns, search engine optimization (SEO), graphic design, strategy, analytics, copywriting, community and influencer outreach, photography, and social media. Look for a well-rounded freelance content marketer that is comfortable with wearing many hats. You’ll need someone who is flexible, driven, and persistent in order to help you exceed your marketing goals.

 

3.  Copywriting

Stellar copy is the key to communicating your message and selling your brand and products. A great copywriter understands your brand and what you want to accomplish with each piece of copy they create. Copywriters can write the text needed for newsletters, press releases, blog posts, websites, and product descriptions, among many other things. If copy isn’t your strong suit, a copywriter can take the work off your hands and create the content that you need for your business within the deadlines you set.

 

4.  Photography

You’ve probably heard that a picture is worth a thousand words. When it comes to social media, high-quality pictures have become the cost of entry – you can’t post a blurry or unedited photo and hope to get your point across. Your customers expect clear, high-quality photos that showcase the products beautifully and help them make educated purchasing decisions. When picking a photographer for your brand, be sure to ask for their portfolio and a quote. They may be able to offer you a better deal if you’re planning on working with them for all of your photography needs, which might include event photos, social media photos, and branded photography.

 

5.  Social Media

Social media is one of the most common tasks small business owners outsource. A social media guru can work around the clock to check for the latest mentions of your brand, create social media content, publish social media posts, monitor for negative feedback, and reply to customer comments. Social media experts are knowledgeable in Facebook, Instagram, Pinterest, YouTube, Yelp, and Twitter. They can help to communicate your message on a variety of platforms and increase your fanbase and engagement throughout. Before choosing a social media expert to work with, determining which platforms you want to focus on and invest in is key. You might find someone who is a whiz with Pinterest, but that doesn’t help you if your goal is to build up your Instagram following and engagement. Instead, look for an Instagram expert who has experience in the lingerie industry.

 

6.  Virtual Assistant

Is your inbox out of control? Do you struggle with scheduling and planning out your week? A talented virtual assistant can calm the chaos. Virtual assistants can handle everything from customer service and calendar management to partnership outreach, email follow-up and more. Most virtual assistants are freelance and work a flexible schedule. They can help manage your business behind the scenes while you’re working within your business. How amazing is that?

 

Conclusion

When it comes to running and growing their business, lingerie store owners have their hands full. It’s easy to neglect marketing when selling is one of your primary goals. But marketing is essential if you want to grow your business and build brand loyalty. By outsourcing these roles, you can free up time in your schedule and work with talented experts who can make the most of your marketing dollars and deliver the results you’re looking for. 

Tags: Social Media Tips & Tricks

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Published by

Katie Donnelly

Katie Donnelly

Katie Donnelly is a full-time freelance writer, content manager, and founder of Katie Rose Creative. An experienced bra fitter, Katie has helped hundreds of people shop for lingerie that fits beautifully and feels incredible. As a writer for Parfait, she helps readers find the lingerie they've been looking for online and in local lingerie stores. Her favorite bra is the Sandrine Plunge Longline Bra.