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Lingerie Success | January 2019 Monthly Recap


Happy new year! How has the new year been treating you so far?

January was an exciting month for us. Fresh from the announcement of our expansion into India’s lingerie market with two retail storefronts, we welcomed January with the first releases from our Spring/Summer 2019 Parfait and MOD By Parfait lingerie and swimwear collections. In the coming months, more products will be released (including swimwear!) We can’t wait to hear your feedback on our new collections.

In this article, we’re taking a look back at some of our favorite articles this month and sharing a few favorites from our archives as well. 


The month in rewind | Our favorite articles this month


3 Important Questions To Ask Before Starting Your Own Lingerie Blog

3 Important Questions To Ask Before Starting Your Own Lingerie Blog

If you’re considering starting a lingerie blog, this article is for you. Blogging is exciting, but it’s best not to jump in without a solid plan first. There a few key things that you’ll want to consider in the pre-launch process. In this article, we’re sharing three important questions you’ll want to ask yourself before taking the leap.


Should You Design Your Own Lingerie? When To Consider Private Label

private label lingerie

Interested in designing your own lingerie line? As you probably already know, there is a lot that goes into lingerie design and production behind the scenes. Our private label program helps lingerie entrepreneurs and business owners launch the lingerie line of their dreams. Check out the article to see if private label could be a good fit for you.


Parfait Spring/Summer 2019 New Collections and New Colors

Parfait Spring Summer 2019 New Collections and New Colors-2

Spring is finally here! We have three new lingerie collections (Briana, Ciara, and Vanna), four new swimwear collections (Christy, Farah, Keira, and Oceane), and a bunch of re-colors in beautiful spring/summer shades for our most popular styles. If you haven’t already downloaded our catalogs or sneaked a peek at our new collections - what are you waiting for?


How To Keep The Momentum Going After The Holiday Season Is Over

How To Keep The Momentum Going After The Holiday Season Is Over

The holiday season is a busy and prosperous time for lingerie stores. Business is booming, sales are flowing, and products are flying off the shelves. But what about after the holiday season ends, when business is slower? We’re sharing a few ways to maximize sales in the preceding months by using one of your most precious resources - your email list.



From the archives | Articles worth re-reading


10 Marketing Terms All Lingerie Business Owners Need To Know

 marketing terms

How marketing savvy are you? Do you know your ROI from your CTR? What about SEO and organic search? We’re not trying to confuse you by throwing a bunch of jargon your way. These are terms that marketers use daily to describe the work they’re doing and the results they’re creating. You don’t need a background in marketing to successful market your business. Start with these ten basic terms and build from there.


3 Tips For A Successful Social Media Influencer Collaboration

social media influencers

Love it or hate it - social media is a part of our daily lives. Fortunately for lingerie store owners, social media is a great way to connect with your audience, build brand awareness, and grow your brand. Social media influencers are often the next step for businesses that want to extend their reach. Here are important three tips you’ll want to keep in mind when working with an influencer.


8 Important Features Every Online Lingerie Boutique Needs

features of an online store

When was the last time you shopped your own lingerie boutique? It can be challenging to put yourself in your customers’ shoes, but it’s essential if you want to create an incredible customer experience. Estelle of Esty Lingerie shares her top tips for designing an online lingerie store with the kind of shopping experience your customers will love.


5 Steps To Revamping Your Lingerie Store’s Loyalty Program

5 Key Steps To Revamping Your Lingerie Store's Loyalty Program

How is your store’s loyalty program doing? Have you had a chance to audit your program and analyze its strengths and weaknesses? Are you happy with the results or are you wondering how to upgrade it so it performs better? If you’re considering revamping your loyalty program this year, here are the five steps that can help you make it even better.



Bonus | Favorite articles from around the web


These are the articles that caught our eye this month. We hope you enjoy them too!


The Ultimate Guide To Taking And Optimizing Ecommerce Product Images | Neil Patel

How To Do Market Research: A 6-Step Guide | Hubspot

In An Era Of Social Media Distrust, Some Brands Are Finding Ways To Get Intimate | Forbes



Download our Spring/Summer 2019 catalogs




Parfait Lingerie SS19 Catalog



Parfait Swimwear SS19 Catalog



mod by PARFAIT







We’re here to help

Interested in learning more about the collections or placing an order for your store? Please contact your sales rep or our Client Services team at cs@parfaitlingerie.com or 1-562-213-0604. 

Tags: Hot Topics For Lingerie Store Owners

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Published by

Katie Donnelly

Katie Donnelly

Katie Donnelly is a full-time freelance writer, content manager, and founder of Katie Rose Creative. An experienced bra fitter, Katie has helped hundreds of people shop for lingerie. Her favorite bra is the Sandrine Plunge Longline Bra.