Instagram recently announced its newest feature, IGTV, a mobile video platform within the app.
IGTV introduces a new way for lingerie business owners to create content and connect with followers via social media marketing. Wondering exactly how IG works and how you can start using it? We’ll cover it all – read on!
What is IGTV?
IGTV is a video feature within the Instagram. It’s designed to deliver video in the way people are consuming it most today – in a vertical format in the palm of their hand. The new feature can be found at the top right corner of the app, next to the direct messaging feature.
How does IGTV work?
Unlike Instagram stories, which can accommodate videos up to 15 seconds, IGTV is built for long-form video content. Anyone can start an IGTV channel, regardless of Instagram follower count. Most lingerie businesses can upload videos ranging from 15 seconds to 10 minutes on their IGTV channel. Larger accounts are able to upload videos up to one hour in length.
As soon as a user clicks on your lingerie business’s IGTV channel, the video starts playing – just like TV. The user won’t have to click a “play” button to start watching your video. People who watch your videos can like, comment and share the video. (Yes! Viewers can engage with your content!)
All of your followers will see your IGTV channel when they open the IGTV feature. But, your channel can also be found by non-followers using the search tool within the feature. The keywords within your Instagram bio will help people discover your IGTV channel.
How do I create my IGTV channel?
To create your lingerie store’s channel, you’ll simply click on the IGTV icon within the app, then click on the gear-shaped graphic within IGTV. From there, lingerie store owners can click the “create your channel” button. After clicking through a few prompts explaining what IGTV is, your channel is created. It’s that simple!
To create your first video on your channel, you’ll need to first record it on your device. Then, you’ll go into the IGTV feature within Instagram and click on your mini profile picture. It will show your Instagram bio and state that you don’t have any videos yet. Click “create video” to upload the video of your choice, then click “next.”
In the next prompt, you can change the cover photo of your video, as well as add a title and description to your video. It’s important to add the video title and description so users can easily determine what they’ll get from watching your IGTV video. Click “post” and your video will be loaded to your IGTV channel!
How does IGTV benefit lingerie store owners?
IGTV will allow lingerie store owners a new way to connect with followers and get discovered on the Instagram app. In its initial IGTV announcement, Instagram stated:
“We're evolving with the times; these days, people are watching less TV and more digital video. By 2021, mobile video will account for 78% of total mobile data traffic.”
Your IGTV channel is your very own TV channel for your lingerie business. Lingerie store owners can use the IGTV channel to inspire, educate or entertain their audiences, whether that includes showing new product arrivals or sharing bra fitting tips.
Let me leave you with a few facts:
- 51 percent of marketing professionals worldwide claim video content has the best ROI.
- 92 percent of mobile video viewers share videos with others.
- Sixty-four percent of consumers make a purchase after watching branded social videos.
So, what are you waiting for? Get that IGTV channel up and running!