In the fourth episode of the Lingerie Success podcast, Kris Cardona, Angel Gallegos, and Katie Donnelly discuss the importance of identifying and defining USPs, or unique selling propositions.
Episode 4: Finding Your Unique Selling Proposition [39:05]
Your unique selling point is your story. [00:01-03:00]
What is a unique selling point?
A strong USP makes the competition irrelevant. [03:01-06:09]
Why are USPs often called competitive advantages?
USPs help consumers understand exactly who you are and what you offer. [06:10-11:33]
Why should I identify and define my USP?
Before creating your USPs, define your target audience first. [11:34-20:07]
What are 4-5 things I should keep in mind when creating my USPs?
Every communication piece that you develop that communicates your message is a marketing material. [20:08-25:26]
What are some ideas for creating marketing materials around my USPs?
Be sure your USPs speak specifically to your business. [25:27-29:20]
What are 2-3 things we should avoid when creating USPs?
Your USPs should be listed everywhere your store is. [29:21-35:34]
What are some tips for communicating USPs effectively?
Homework and Question of the Day [35:35-39:05]
Actionable tasks for a successful week.
-Identify and define 3 USPs for your business.
Question of the day
We want to hear from you!
What are your favorite social media platforms to promote your business on?
Resources mentioned in this episode:
Blue Ocean: How To Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne
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