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Podcast Episode 4: Finding Your Unique Selling Proposition

In the fourth episode of the Lingerie Success podcast, Kris Cardona, Angel Gallegos, and Katie Donnelly discuss the importance of identifying and defining USPs, or unique selling propositions. 

Episode 4: Finding Your Unique Selling Proposition [39:05]


Your unique selling point is your story. [00:01-03:00] 

Question Answered: 

What is a unique selling point? 


A strong USP makes the competition irrelevant. [03:01-06:09] 

Question Answered: 

Why are USPs often called competitive advantages? 


USPs help consumers understand exactly who you are and what you offer. [06:10-11:33]  

Question Answered: 

Why should I identify and define my USP? 


Before creating your USPs, define your target audience first. [11:34-20:07]

Question Answered: 

What are 4-5 things I should keep in mind when creating my USPs? 


Every communication piece that you develop that communicates your message is a marketing material. [20:08-25:26] 

Question Answered: 

What are some ideas for creating marketing materials around my USPs? 


Be sure your USPs speak specifically to your business. [25:27-29:20] 

Question Answered: 

What are 2-3 things we should avoid when creating USPs? 


Your USPs should be listed everywhere your store is. [29:21-35:34] 

Question Answered: 

What are some tips for communicating USPs effectively? 


Homework and Question of the Day [35:35-39:05]




Actionable tasks for a successful week. 

-Identify and define 3 USPs for your business. 


Question of the day

We want to hear from you! 

What are your favorite social media platforms to promote your business on? 



Resources mentioned in this episode: 

Blue Ocean: How To Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne 



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See you next week!


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{Editor's Note: Parfait Lingerie and Lingerie Success are not affiliated with, sponsored by, or associated with any of the books, authors, or businesses mentioned in the podcast or blog post.}

Tags: The Lingerie Success Podcast

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Published by

Katie Donnelly

Katie Donnelly

Katie Donnelly is a full-time freelance writer, content manager, and founder of Katie Rose Creative. An experienced bra fitter, Katie has helped hundreds of people shop for lingerie. Her favorite bra is the Sandrine Plunge Longline Bra.