In the fifth episode of the Lingerie Success podcast, Kris Cardona, Angel Gallegos, and Katie Donnelly share four key marketing metrics every small business owner should track for their business.
Episode 5: Essential Marketing Metrics You Should Track For Your Business [36:01]
It's not enough to just track numbers. It's what you do with the numbers you track that makes a difference in your business. [00:01-09:39]
What are the 4 essential marketing metrics every small business owner should track for their business?
Promotion is the key to ensuring your content is found and read. How much are you investing in your marketing efforts? [09:40-17:01]
Do you have any helpful tips for determining advertising spend?
There are many free tools that you can use to track your marketing metrics. We share two of our favorites. [17:02-22:03]
What are some tools I can use to track leads from promotions and marketing materials?
What is your sales conversion rate, or closing rate? [22:04-24:07]
What is a conversion rate?
What are some things I should know about conversion rates?
Lock in on the value you provide to your customers. Consumers buy from stores and brands they know, like, and trust. [24:08-26:56]
What are some suggestions for increasing average customer spend?
What's the best way to track customer spend?
How well do you know your customers? Sales conversion rates do not depend solely on business owners. [26:57-30:04]
What should we look out for with our conversion rates?
Homework and Question of the Day [30:05-36:01]
Actionable tasks for a successful week.
-Sign up for a Google Analytics account (it's free!)
-Link the Google Analytics account to your website.
-Create a plan for Facebook ads and calculate how much you are willing to pay per day for ads.
Question of the day
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What are your favorite ways to connect with your customers?
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See you next week!