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Podcast Episode 7: Producing Content Your Customers Will Love

In the seventh episode of the Lingerie Success podcast, Kris Cardona, Angel Gallegos, and Katie Donnelly share their best tips and tricks for producing content your customers will love. 


Episode 7: Producing Content Your Customers Will Love [31:02]

 

A deep understanding of your target audience will guide you in producing content your customers love. [00:01-05:16] 

Question Answered: 

What is the key to producing content my customers will love? 

 

Your content goals can help you determine your marketing strategy. [05:17-10:56] 

Question Answered: 

Why is it so important to establish your goals before you start creating content? 

 

Set a schedule that works for you and publish or post when your customers are most active. [10:57-15:45]  

Question Answered: 

How often should I publish new content?

How important is consistency? 

 

Your customers can help guide your content. Ask yourself: What are their interests? Likes? Pain points? [15:46-20:32]

Question Answered: 

What are your dos and dont's for content creation? 

 

Blogging can create a cohesive experience and bridge online and offline service. [20:03-25:58]

Question Answered: 

What are some of the benefits of blogging? 

Where can I find blog topic ideas? 

 

There are many ways to communicate with your customers. Kris shares his best tip for content creation. [25:59-27:36]

Question Answered: 

What is your best tip for content creation? 

 

Homework and Question of the Day [27:37-31:02]

 


 

Homework

Actionable tasks for a successful week. 

-For 30 days, write down 3 customer questions per day and ask your staff to do the same. After 30 days, you'll have 90 unique topics and questions to talk about, write about, or develop related content for your blog, website, or social media page.  

 

Question of the day

We want to hear from you! 

What is the best investment you've made in your business in the past year?

 


 

Resources mentioned in this episode: 

Contagious: Why Things Catch On by Jonah Berger

Disrupt Yourself: Putting The Power of Disruptive Innovation To Work by Whitney L. Johnson

HubSpot Academy Master Class Featuring Whitney Johnson

Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation by Jay Samit

 


 

Are you on LinkedIn?

We'd love to connect with you! Head over to the Parfait Lingerie page on Linked In and join the Lingerie Success community.

 

Ready for more Lingerie Success? 

Subscribe to the podcast on iTunes to never miss an episode. While you're there, please leave us a review! 

 

See you next week!

 

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{Editor's Note: Parfait Lingerie and Lingerie Success are not affiliated with, sponsored by, or associated with any of the books, authors, or businesses mentioned in the podcast or blog post.}

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Published by

Katie Donnelly

Katie Donnelly

Katie Donnelly is a full-time freelance writer, content manager, and founder of Katie Rose Creative. An experienced bra fitter, Katie has helped hundreds of people shop for lingerie. Her favorite bra is the Sandrine Plunge Longline Bra.