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Podcast Episode 8: How To Dominate Local SEO As A Lingerie Retailer

In the eighth episode of the Lingerie Success podcast, Kris Cardona, Angel Gallegos, and Katie Donnelly share effective strategies for dominating local SEO as a lingerie retailer.


Episode 8: How To Dominate Local SEO As A Lingerie Retailer [26:52]

 

Small business owners must have at least a basic understanding of SEO if they want to succeed online today. [00:01-05:10] 

Questions Answered: 

What is SEO?

What is SEO optimization?

 

Your customers are using Google search to find local businesses and solutions to their problems. These searches can drive significant traffic to your website. [05:11-10:16] 

Question Answered: 

Why do I need to understand and use SEO? 

 

By applying SEO to your pages, you'll have a better chance of showing up in people's searches. This is a great way to drive business to your store. [10:17-13:26]  

Questions Answered: 

How can local SEO drive business to my store?

How can I increase my SEO ranking? 

 

We share our best tips for incorporating SEO on your website and a favorite resource (link below in Resources). [13:27-20:32]

Questions Answered: 

What are 3 easy ways to incorporate SEO on my website? 

Where can I find out more about SEO and optimization? 

 

As Kris shares, "[SEO] is an investment because it will drive residual benefits for your business. It is a crucial piece to your marketing plan and significantly impacts your consumer research and buying cycles. It can also leverage social sharing and ultimately help your consumers find you and your business." [21:07-25:58]

Question Answered: 

What are some final thoughts on SEO?

 

Homework and Question of the Day [22:48-26:52]

 


 

Homework

Actionable tasks for a successful week. 

-Claim your listings.

-Use an SEO tool like Moz or SEMRush to determine 3 keywords to incorporate on your website. These 3 keywords should speak to your USPs and have a low competition rate. Don’t be afraid to use long tail keywords, like “Best Lingerie Store in Las Vegas” to stand out from local competition. 

-Create a post that asks for reviews on Facebook. Example: create a short post (with a picture) that says something like “Did you have a great experience at ABZ Bras? Share it with us by rating us and leaving a review. We’d love to hear about your experience at ABZ!”

 

Question of the day

We want to hear from you! 

What lingerie trends are you most excited about this year? 

 


 

Resources mentioned in this episode: 

Moz

SEMRush

Moz's Beginners Guide To SEO 

Alexa's The Secret To SEO Success

 


 

Are you on LinkedIn?

We'd love to connect with you! Head over to the Parfait Lingerie page on Linked In and join the Lingerie Success community.

 

Ready for more Lingerie Success? 

Subscribe to the podcast on iTunes to never miss an episode. While you're there, please leave us a review! 

 

See you next week!

 

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{Editor's Note: Parfait Lingerie and Lingerie Success are not affiliated with, sponsored by, or associated with any of the books, authors, or businesses mentioned in the podcast or blog post.}

Tags: The Lingerie Success Podcast

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Published by

Katie Donnelly

Katie Donnelly

Katie Donnelly is a full-time freelance writer, content manager, and founder of Katie Rose Creative. An experienced bra fitter, Katie has helped hundreds of people shop for lingerie that fits beautifully and feels incredible. As a writer for Parfait, she helps readers find the lingerie they've been looking for online and in local lingerie stores. Her favorite bra is the Sandrine Plunge Longline Bra.