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Podcast Episode 9: Content Marketing 101 For Small Businesses: Creating Beneficial, Relevant, Actionable, Shareable Content That Leaves Competitors In The Dust

In the ninth episode of the Lingerie Success podcast, Kris Cardona, Angel Gallegos, and Katie Donnelly discuss why small businesses need content marketing and how they can create beneficial, relevant, actionable, and sharable (BRAS) content that leaves competitors in the dust. 

Episode 9: Content Marketing 101 for Small Businesses: Creating Beneficial, Relevant, Actionable, Shareable Content That Leaves Competitors In The Dust [24:32]


As Kris shares, "Content marketing is all about telling stories that your audience can relate to through blogs, video, audio, and social media." [00:01-04:08] 

Questions Answered: 

What is content marketing? 

What is the difference between content marketing and traditional marketing? 


For most businesses, you'll need a combination of both. [04:09-06:20] 

Question Answered: 

Is content marketing more effective than traditional advertising?


We share what content marketing looks like for small businesses today. At the end of the day, it's all about producing content that encourages consumers to know, like, and trust you. [06:21-10:41]  

Questions Answered: 

What does content marketing look like for small businesses?


At its core, content marketing involves solving problems your customers face and answering their questions. As a small business owner, you probably answer hundreds of customer questions each day - Why not answer a few of them on your social media page, website, or blog? [10:42-14:40]

Questions Answered: 

What are 3 ways I can incorporate content marketing into my marketing plan?


When you find what you're passionate about, finding the time to do it becomes that much easier. If you enjoy writing and/or you're a lingerie product expert, consider creating content on your Facebook page or business blog. If you're a great speaker, try out Facebook Live and YouTube. [14:41-19:03]

Question Answered: 

How can I find time for content marketing?


As Kris mentions, "An effective content marketing strategy is not only about producing content, but also expertly crafting the right type of content for your audience, strategically combining content marketing with traditional marketing, accurately tracking and measuring your efforts, and repeating." [19:04-21:05]

Question Answered: 

What are 3 parting pieces of guidance you can share with our listeners? 



Homework and Question of the Day [21:06-24:32]




Actionable tasks for a successful week. 

-Create 3 new pieces of content each week for one month. After one month, review your stats. Are you noticing more engagement on Facebook? On Instagram?

-Review the statistics for your email newsletters. What is the open rate? What is the click rate? Could your email newsletters be improved? Maybe it's time to re-visit your buyer personas and USPs


Question of the Day

We want to hear from you! 

Which trade shows will you be attending this year? 



Resources mentioned in this episode: 

Review of Joe Pulizzi's Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers By Marketing Less

4 Major Marketing Metrics Every Small Business Owner Should Track - Lingerie Succcess

The Simple Secret to Creating Successful Morning Routines No One Ever Talks About - Thrive Global



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See you next week!


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{Editor's Note: Parfait Lingerie and Lingerie Success are not affiliated with, sponsored by, or associated with any of the books, authors, or businesses mentioned in the podcast or blog post.}

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Published by

Katie Donnelly

Katie Donnelly

Katie Donnelly is a full-time freelance writer, content manager, and founder of Katie Rose Creative. An experienced bra fitter, Katie has helped hundreds of people shop for lingerie. Her favorite bra is the Sandrine Plunge Longline Bra.