In the ninth episode of the Lingerie Success podcast, Kris Cardona, Angel Gallegos, and Katie Donnelly discuss why small businesses need content marketing and how they can create beneficial, relevant, actionable, and sharable (BRAS) content that leaves competitors in the dust.
Episode 9: Content Marketing 101 for Small Businesses: Creating Beneficial, Relevant, Actionable, Shareable Content That Leaves Competitors In The Dust [24:32]
As Kris shares, "Content marketing is all about telling stories that your audience can relate to through blogs, video, audio, and social media." [00:01-04:08]
What is content marketing?
What is the difference between content marketing and traditional marketing?
For most businesses, you'll need a combination of both. [04:09-06:20]
Is content marketing more effective than traditional advertising?
We share what content marketing looks like for small businesses today. At the end of the day, it's all about producing content that encourages consumers to know, like, and trust you. [06:21-10:41]
What does content marketing look like for small businesses?
At its core, content marketing involves solving problems your customers face and answering their questions. As a small business owner, you probably answer hundreds of customer questions each day - Why not answer a few of them on your social media page, website, or blog? [10:42-14:40]
What are 3 ways I can incorporate content marketing into my marketing plan?
When you find what you're passionate about, finding the time to do it becomes that much easier. If you enjoy writing and/or you're a lingerie product expert, consider creating content on your Facebook page or business blog. If you're a great speaker, try out Facebook Live and YouTube. [14:41-19:03]
How can I find time for content marketing?
As Kris mentions, "An effective content marketing strategy is not only about producing content, but also expertly crafting the right type of content for your audience, strategically combining content marketing with traditional marketing, accurately tracking and measuring your efforts, and repeating." [19:04-21:05]
What are 3 parting pieces of guidance you can share with our listeners?
Homework and Question of the Day [21:06-24:32]
Actionable tasks for a successful week.
-Create 3 new pieces of content each week for one month. After one month, review your stats. Are you noticing more engagement on Facebook? On Instagram?
Question of the Day
We want to hear from you!
Which trade shows will you be attending this year?
Resources mentioned in this episode:
4 Major Marketing Metrics Every Small Business Owner Should Track - Lingerie Succcess
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