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Should You Design Your Own Lingerie? When To Consider Private Label

Have you ever had a brilliant idea for a bra and wished you could just design it yourself? Of course you have!

Like a fairy bra-mother, it’s only natural to want to whip up the bra of your customers’ dreams. And when you see a gap in the market with a huge need, it makes sense to fill it yourself.

Lingerie design can be daunting if you’ve never designed or produced a bra yourself. Even the most skilled and knowledgeable lingerie experts struggle with design.

Here are a few signs it may be time to consider designing your own lingerie:


1.  You’ve found a gap in the market and it matches your target audience

As a lingerie store owner, you likely get a lot of requests for certain designs, colors, and styles that your customers would love to see. While lingerie brands do a good job of fulfilling the market’s needs, there is always room for improvement and innovation. Maybe you have a popular bra in your store that would fit even better if it had a few design changes. Perhaps the color range is too limited or the styles aren’t in line with your target audience.

Many lingerie lines are born from a specific gap or need. If people didn’t innovate, lingerie shopping would be so boring. We’d have the same t-shirt bras and seamless panties season after season because they sell well. But who honestly wants that? Remember when we used to have limited sizes and colors to choose from? Anything beyond a DD cup seemed huge and unsalable. Now, petite, full-busted, plus size, and full-figured people have a variety of sizes to choose from and better options to closely match their skin tone.


2.  You’ve always wanted to design your own lingerie line and the timing is right

If you’re thinking about launching your own line of lingerie or introducing a few styles to your store that you know you can design better than anyone else, why not do a little research and see how much it would cost to make it a reality?

It’s no secret that lingerie lines take time to design and produce. From concept to sourcing to sample to approval to production, producing a lingerie line is a multi-step process. If the timing is right to expand your business, it would be worth it to jot down a few ideas for designs, research lingerie production, and go from there. By doing the research now and seeing how much of an investment it would involve, you’ll be one step closer to achieving your goal. 


3.  You have an idea for a business but don’t have any experience with lingerie design or production

Entrepreneurs: You don’t need a fashion design degrees or years of experience in the lingerie industry to launch a lingerie line. By partnering with a private label manufacturer, you’ll have experts on-call to help you design, produce, and manufacture your new line.

Our private label program involves a close partnership between your team and ours to create the lingerie line that you’ve envisioned. Our experienced team will help you with the design, development, sourcing, and production that your new lingerie line requires.

All of our private label products are produced in our certified factory. Our petite, core size, and plus size lingerie, swimwear, and sports bras in 28 to 52 band sizes, A to K cup sizes, and XS to 6XL bottoms are designed with the same dedication to fit and high-quality materials found in our very own Parfait and MOD By Parfait lingerie and swimwear lines.

No matter where you are in the design process, we’re here to guide you along the way. We’ve worked with lingerie retailers both big and small to make their lingerie lines a reality. Are you ready to see your dream lingerie line come to life, too?



Designing a lingerie line is no easy feat, but we’re here to help. If you’re interested in learning more about our private label program, simply fill out our contact form here or email us directly at pl@parfaitlingerie.com.

Tags: Hot Topics For Lingerie Store Owners, Private Label

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Published by

Katie Donnelly

Katie Donnelly

Katie Donnelly is a full-time freelance writer, content manager, and founder of Katie Rose Creative. An experienced bra fitter, Katie has helped hundreds of people shop for lingerie. Her favorite bra is the Sandrine Plunge Longline Bra.