The world of commerce is an ever-changing beast!
Staying relevant and maintaining a strong customer base is a difficult feat. However, if you’re hoping to get ahead, ensuring that you understand the latest trends is one way to do so.
With that in mind, let’s take a look at some of the most vital industry trends of the year so far.
Shopping by subscription
Subscription culture is huge right now and it’s not merely about entertainment packages. Many leading retailers have seen the Netflix model and are following suit when it comes to their strategy. The idea is simple: Customers no longer want to buy clothing or, indeed, lingerie as a one-off purchase.
Instead, they are interested in a longer-term commitment to a brand, which will give them the products they need when they need them. For instance, an annual package may give store subscribers access to two new items per month.
New customer experiences
You should never underestimate the power of experiential shopping. The moment a customer walks through the door of your store, everything that happens is bound to make an impression on them.
Offering more than a mere shopping experience is key. Leading brands may include interactive platforms, in-store pop-ups, and more when it comes to this aspect of their strategy. Consider ways in which you can offer more to your average customer and connect with them on a deeper level than before.
Fast and low-cost shipping
Whether customers are ordering online or in-store, there’s one pet peeve that’s certain to turn them off. Shipping costs have always been a stumbling block for buyers as they can add a substantial amount to the overall cost.
These days, the everyday retailer is competing with the likes of Amazon Prime and similar services. These market leaders offer free next-day delivery for those signed up. Customers have come to expect this rapid, low-cost option as standard. With that in mind, one of the biggest commerce trends of 2019 will be to cut shipping costs and periods as much as possible.
Niche pop-up stores
Location, location, location. When you’re a retailer, finding a prime piece of real estate is everything. However, it’s not always possible to have a permanent presence on the high street. That’s where pop-ups and kiosks come into play.
These lower-cost alternatives to a brick and mortar store offer a wide array of options. Your lingerie business can boost brand awareness simply by opening small locations in prominent positions. This particular area of retailing is one that’s set to boom, and so it’s worth doing your research now.
Strong brand narratives
Needless to say, having a strong brand narrative has always been at the core of any commercial business. However, if you’re targeting a millennial audience, this crucial part of your marketing is more important than ever before. This new wave of consumers want a brand that has a powerful ethos and sense of morality.
Connecting with an underlying story or message allows customers to build a sense of brand loyalty. For that reason, it’s important to take some time perfecting this part of your strategy and sharing it with your audience in the most effective way.
Now that you’re aware of the latest retailing trends of the year, it could be time to slightly change tack. Being ahead of the game and understanding the way in which the market is shifting will give you a real advantage. Consider ways that these changes may impact your lingerie business and how you can apply the knowledge correctly.