One of the biggest questions that lingerie store owners face is this: When should you expand your business?
Read More
Offering bra fittings is a crucial sales tool for many brick-and-mortar lingerie retailers.
Read More
In the clothing industry, online return rates are phenomenally high.
Read More
Taking care of your marketing activities all by yourself? You’re not alone!
Read More
Pitching your news to local, regional or national media is an excellent way to gain exposure for your lingerie business.
Read More
So, your lingerie store is relocating across town, and you’re throwing a grand opening party to celebrate. Do you send this news to the local media via a press release or a media advisory?
Read More
In retail, customer trust is everything. Doubly-so when it’s intimate-wear that you’re selling, and you’re asking people to share information with you that they probably consider private, such as their bra size and lingerie preferences.
Read More
Searching for the answers to your marketing questions? We've got you covered. Welcome to this week's installment of Ask A Marketing Expert. In this column, Parfait's Head of Marketing, Kris Cardona, discusses the benefits of buyer personas and answers the oft-asked question: "Does my lingerie business actually need…
Read More