Let's start with a quiz question: Why do brands spend billions of dollars on marketing? A. To sell goods and services. B. To attract more customers and increase sales. C. To provide relevant and valuable content, connect with current and potential customers in a meaningful way, and convert consumers into loyal…
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Are you worried your business is losing sales to online retailers? While it may seem like more and more customers are purchasing their bras online, many of them are also making trips to the post office to return their orders. With multiple size conversion charts online, confusing measure at home fit guides, and…
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This week, we're focusing on helping your business be as well-rounded as possible in 2017. Below, the 10 best articles for entrepreneurs on Facebook advertising, protecting your online brand, reaching new customer demographics, and editing photos on the go.
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Shoppers in 2017 have more options than ever before. Online boutiques are popping up left and right, and traditional brick and mortar stores are working harder just to get by. To grow your business and keep your current customers, it’s important to focus on offering every single woman who walks through your lingerie…
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Have you ever had an 'a-ha' moment while listening to a podcast? I know I have. Similar to a morning talk show or live on-air interview, podcasts are the new radio shows. They're hosted on multiple platforms, including iTunes and Stitcher, most are free, and they're available at your convenience on your phone,…
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Retail and business experts tell us regularly that online shopping is becoming more and more popular, but there are still plenty of people who want to see, fit and feel something before purchasing. This is especially true where bras and lingerie are concerned – as much as women may research different sizes, styles and…
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It’s getting crowded out there in the world of social media: Facebook alone has more than 1.79 billion accounts, representing 79 percent of all Internet users. Specialized networks like Instagram, Twitter, Pinterest, LinkedIn and Snapchat are growing or at least holding steady. One 2016 survey showed that the average…
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All too often, I hear the comment “My store does not sell online, so I don’t really need a website.” Or “I have a basic brochure site that has my store history, brands I carry, and my store address and that’s good enough.” This begs the question: How important is it to have a website? The decision to forgo a website…
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What is content marketing all about, you ask? Content marketing vs traditional marketing is a common discussion among marketing circles. Businesses all over are jumping into this attraction marketing strategy. With content marketing, you develop thoughtful content which communicates your business or brand story by…
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Is your business ready to take on 2017? Lingerie boutiques today face what seems to be an insurmountable problem: “Help! I am not getting enough customers come through my doors, I am losing customers to online shopping, and my customers have no loyalty to my shop. What do I do, even if I have a limited budget and I am…
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