Lately, it seems like everyone is talking about virtual reality. While virtual reality is both terrifying and oddly fascinating, I truly believe that everyday integration is in our future. As someone who works within the lingerie industry, one interesting topic for me is the use of virtual reality in bra fitting.…
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We all have moments when we just can't seem to write. In those moments, the mere thought of forming a sentence feels agonizing. Worst of all, the sudden strike of a writer's block, or creative block, is abrupt and startling, like the flick of an off switch on a moving train. For those of us who haven't experienced a…
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Ah, the one fear that many of us share: What if no one reads my blog? 
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This week is all about social media. Below, the 10 best articles for entrepreneurs on creating memorable visual content, building a social media audience, and converting your customers into repeat buyers.
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Let's start with a quiz question: Why do brands spend billions of dollars on marketing? A. To sell goods and services. B. To attract more customers and increase sales. C. To provide relevant and valuable content, connect with current and potential customers in a meaningful way, and convert consumers into loyal…
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Are you worried your business is losing sales to online retailers? While it may seem like more and more customers are purchasing their bras online, many of them are also making trips to the post office to return their orders. With multiple size conversion charts online, confusing measure at home fit guides, and…
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This week, we're focusing on helping your business be as well-rounded as possible in 2017. Below, the 10 best articles for entrepreneurs on Facebook advertising, protecting your online brand, reaching new customer demographics, and editing photos on the go.
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Shoppers in 2017 have more options than ever before. Online boutiques are popping up left and right, and traditional brick and mortar stores are working harder just to get by. To grow your business and keep your current customers, it’s important to focus on offering every single woman who walks through your lingerie…
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Have you ever had an 'a-ha' moment while listening to a podcast? I know I have. Similar to a morning talk show or live on-air interview, podcasts are the new radio shows. They're hosted on multiple platforms, including iTunes and Stitcher, most are free, and they're available at your convenience on your phone,…
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Retail and business experts tell us regularly that online shopping is becoming more and more popular, but there are still plenty of people who want to see, fit and feel something before purchasing. This is especially true where bras and lingerie are concerned – as much as women may research different sizes, styles and…
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